January is all about fresh starts, and for those of us in the online marketing and small business space, it’s a golden chance to boost our income. Everyone is looking to start something new or improve what they're already doing.
That spells opportunity for us!
As the owner of Rise to the Top, I'm leveraging the New Year vibe to spark growth and profits for my business and for my tribe. Here’s how you can do the same with five actionable strategies.
#1 - Launch a New Year Sale
In January, people are not just looking for deals; they're on the hunt for opportunities that align with their New Year’s resolutions.
Craft an offer that taps into the spirit of transformation and self-improvement. Whether it's a discount on your course that teaches a new skill or a bundle that kick-starts a home business, make sure your deal feels like it's opening the door to progress and new possibilities.
If you sell physical products, it's also chance to clear out inventory and make room for new products or services you plan to introduce in the upcoming year.
#2 - Host a Free Value-Packed Webinar
Webinars are powerful tools for engagement and education. They’re especially effective when your audience is in the mindset to learn and grow.
Try hosting a free webinar that addresses common pain points or goals that align with New Year resolutions. Focus on topics that will resonate with New Year's resolutions and provide actionable insights that attendees can apply immediately.
Not only does this position you as an authority, but it also provides a platform for upselling. I'm actually hosting an webinar in early January. Be on the lookout!
Nothing beats working towards a common goal. So if you can create a challenge for you tribe that allows them to work together and share wins and losses as a community, the accountability may just push them to get results they've never experienced!
This January, I’m running a community challenge(announcement coming soon) where I’ll walk through Create Awesome Online Courses with members every week. It’s about learning together and keeping each other on track.
Set up a challenge that fits your niche. It's a way to add value, create buzz, and build momentum. You can replicate this by creating a challenge that suits your niche – be it a fitness challenge, a business growth sprint, or a creative endeavor.
#4 - Launch a "New Year, New You" Campaign
January is the time when everyone wants to improve or upgrade themselves. Whether that's with a new skill, better health, or business growth, people are ready to pay for change. Roll out a new product – maybe a guide, a short course, or coaching sessions – and market it as the key to unlocking a better version of themselves.
Promote it as the tool that will bridge the gap between their current state and where they want to be by the end of the year.
I sent out a "new year, new you" campaign earlier today, in fact. Check out the template. It's easy to follow. "Where do you see yourself in a year?" is the critical motivating question.
#5 - Use Real Stories for Authentic Promotions
Encourage your community to share their New Year's resolutions and how your products or services fit into their vision for the year.
User-generated content not only provides social proof but also creates a personal connection between your brand and your customers' aspirations. Create a campaign around this, perhaps with a hashtag that aggregates all the content. It’s an authentic way to promote your business and tap into the collective New Year spirit.
Embrace the inspirational vibe of January.
It's a month filled with determination and the perfect catalyst for engaging with your audience in a meaningful way. By aligning your business with the goals and aspirations of your customers, you create a win-win scenario – they embark on their journey to improvement, and your business grows alongside them.