Hey everyone! Today, I'd like to share a case study from a free webinar my business partner, Bart Ehrman, and I put on last year. We promoted the live event and then turned it into a free online course.
To date, we have gotten over 7,000 emails from it. In the video below, I walk you through my process from the landing page to the upsell possibilities, to how we deliver the free course, to our results so far. Enjoy!
Why Use a Free Webinar/Online Course as a Lead Magnet:
A free webinar is a terrific way not only to collect emails, but to turn your new subscribers into customers.
Webinars tend to be longer so your subscribers get the chance to spend some time with you. Now, you've got to bring some value to the webinar. If they learn something from your content and you help them solve a problem, how much more likely will they be to buy something from you afterwards?
Webinars will be a big focus for me here on The Rise to the Top in 2024. You should do them too!