With the constant flood of information online, standing out is more crucial than ever.
One of the best ways to stand out is by creating headlines that grab attention and drive click-through rates (CTR).
The right headline can make a dramatic difference in the reach and engagement of your content. According to B100, an incredible 6 out of 10 Americans share articles based on only reading the article's headline - in other words, they share it without even reading it!
But here's the problem...
If you're new to art of writing compelling headlines or even if you're a seasoned pro, you know that it doesn't always come easy.
We've gotcha covered!
The simple solution is to draw inspiration from headline examples. The following examples are proven to grab your readers' attention and work for:
Blog article headlines
YouTube video titles
And Email subjects - if you need to stand out in the recipient's inbox
Just bookmark this article and just refer to the templates and examples below, and you'll be sure to come up with an eye-catching headline that leads to more clicks and shares!
#1 - Reasons Headline
Present the value of your content by offering a compelling list of reasons. Whether it's a lengthy compilation of 50 to 100 points, also known as a list post, or a concise list, the key is to highlight the results and benefits. Don't feel obligated to include the word "reasons" in your headline - the focus should be on showcasing the value.
200 Reasons Open Source Software is Superior to Paid Alternatives
5 Unexpected Reasons Why Daily Meditation Transforms Your Workday
101 Reasons to Breastfeed
10 Undeniable Benefits of Waking Up at 5 AM Every Day
7 Key Advantages of Meal Planning for Busy Families
#2 - The “Anyone Can Do It” Post
When it comes to sharing knowledge and providing actionable tips, it's important to make your audience feel empowered and capable. By removing any barriers to entry or preconceived notions of difficulty, you can encourage readers to take action and apply the tips you provide.
One effective way to do this is by including lessons from an unlikely source. For example, imagine sharing lessons on time management from a child who has learned to balance school, extracurricular activities, and playtime. This unexpected perspective can show readers that anyone, regardless of age or experience, can effectively manage their time.
Similarly, you could share lessons on cooking from a novice chef who has discovered simple yet delicious recipes that even beginners can tackle. Or perhaps lean on grandma's ability to overcome a complicated financial matter. By including their insights in your content, you can make it relatable and accessible to a wide range of readers.
10 Business Hacks Any College Student Can Master
9 Persuasion Lessons from a 4 Year Old
How a New Blogger Can Attract 1,000 Visitors in One Month
You Don’t Have to be a CPA to Understand the Tax Benefits of a Roth IRA
10 Business Lessons Bill Gates Learned from His Maid
How a Mom of 3 is Earning $1 Million per Year Online
#3 - Use Eye-Catching Numbers and Percentages
Specific figures can make your headline more credible and intriguing. Percentages and dollars work well here.
Not only do specific figures add credibility to your headline, but they also pique the reader's interest by providing concrete data. The use of percentages and dollars in headlines has been proven to be effective in capturing the attention of readers and increasing click-through rates.
In fact, research has shown that headlines that include specific figures tend to perform better in terms of click-though rates, engagement, and conversion rates. This is because specific figures provide a clear and tangible benefit to the reader, making them more likely to click on the headline and engage with the content.
This Budgeting Trick Will Cut Your Grocery Bill by 50%
Increase Your Email Open Rates by 37% With This Simple Tweak
So I got a $310 haircut. I learned 3 SURPRISING things about raising your prices.
Bold claims spark curiosity and captivate readers, compelling them to click on seemingly impossible feats.
When you make audacious promises in your headlines, you tap into the natural human desire for extraordinary results. They can't help but wonder how these incredible achievements are possible and are eager to discover the techniques or strategies that can lead to such remarkable results.
Triple Your Reading Speed in Just One Week with This Technique
How I Secured a Book Deal in 30 Days with Zero Industry Contacts
From Geek to Freak: How I Gained 34 lbs. of Muscle in 4 Weeks
Double Your Traffic in 30 Days
Man Trades Up from Paper Clip to House
#5 - News Headline
When it comes to capturing the attention of your readers, presenting your content as breaking news or a fresh discovery is an effective strategy. By using words like discovered, breakthrough, and breaking news, you create a sense of excitement and urgency that compels readers to click on your headline.
You might try starting your headline with the words "At last!" or "Announcing!" to convey the idea that your content contains groundbreaking information that has finally been revealed. This can pique the curiosity of your readers and make them eager to find out what you have to say. Another approach is to use words like "New!" or "Finally!" to emphasize that your content offers fresh and up-to-date information.
New Study Reveals The Secret to Uninterrupted Sleep
Announcing the Revolutionary App That Organizes Your Life
Finally! A Cure for Acne
Breaking News! Mortgage Rates Going Up - Secure Your Rate Now!
#6 - Scare the Reader
Another effective way to grab readers' attention and create a sense of urgency is by highlighting potential mistakes or dangers. By addressing common pitfalls or risks, you can immediately capture your audience's interest and make them realize the importance of your content.
Aim to make your readers curious about the potential dangers lurking around the corner related to your product or service. By highlighting the possibility of harm, you create a sense of urgency for readers to click on your article and learn how to avoid these mistakes.
By using this approach, you not only create a sense of urgency but also position yourself as the source of their solution.
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7 Reasons Your Investment Portfolio Will Fail (and How to Correct them)
Warning: Don’t Even Think about Buying Creatine without this Vital Knowledge
#7 - The “Sex Sells” Headline
“Sex sells” may be a famous advertising cliché but there's not denying that brands use sex to sell anything from jeans, to beer, to cheeseburgers, to even sparkling water, hearing aids and cat food.
If they can do it, why can't you? Adding a bit of sex - either explicitly or by innuendo - can make your headline irresistible.
Chicks Dig Guys with Big Life Insurance Policies
Want to Stay Wet Longer? Our New Extended-Release Hydration Bottles
Mastering the Art of Seduction in Copywriting
Get the Bedroom Eyes Look with Our Lash-Lengthening Mascara
Your Girlfriend Wants a Romantic Dinner: These Recipes Will Help You Give It To Her
…or this Billboard: Your Wife is Hot. Better Get the A/C Fixed!
#8 - Present a Solution to a Problem
Directly addressing a pain point and offering a clear solution is a powerful way to engage readers. By empathizing with their struggles and presenting a solution, you can establish yourself as a trusted source and guide them towards resolution.
When it comes to addressing pain points, it's important to first identify the specific challenges your audience is facing. Whether it's struggling with low website traffic, dealing with a cluttered inbox, or facing common tech issues, understanding their pain points sets up the "solution" portion of your headline.
Once you have pinpointed the pain point, your headline should indicate that you have the answer. For example, instead of just saying "Struggling with Low Website Traffic?", you might say, "Struggling with Low Website Traffic? This Strategy Will Change Everything". By promising a solution, you create a sense of anticipation and intrigue that compels readers to click on your article.
Struggling with Low Website Traffic? This Strategy Will Change Everything
Say Goodbye to Your Cluttered Inbox with These 3 Tools
Get Rid of Your Acne Once and For All
Drowning in Debt? Our Proven Plan Fixes Bad Credit in 90 Days
Tired of Sleepless Nights? Our Ultimate Guide for Insomniacs Can Help
Overwhelmed by Meal Prep? Get Our 5-Step Quick and Healthy Meal Planner
#9 - Defer to Experts or Celebrities
By associating your content with an expert or a celebrity, you can establish credibility and authority, making your audience more likely to trust and engage with your message. A simple formula to follow here is (Do something) Like (Insert Celebrity Name).
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#10 - Uncover Hidden Knowledge
Promise insider information or lesser-known facts. Show your readers what’s “under the hood” – Use words like secret, insider’s guide, tricks and behind the scene’s look.
The Secret Investment Strategies of the Rich and Famous
The Fitness Myths Personal Trainers Never Tell You
Are You Aware of Facebook’s Dirty Little Secret?
What Everyone Ought to Know About Storage Sheds
Little Known Facts about the New Testament Copying Practices
#11 - The 2 Minute Drill
In today's fast-paced world, we all want quick and effective solutions that can help us improve our lives without having to read a 5000-word article or perform 28 steps to get the desired result!
That's where the power of the "2 Minute Drill" comes in. By promising a quick benefit in a short period of time, you can capture the attention of readers who are looking for immediate results.
HINT: You can use other increments like hours or days!
Imagine being able to transform your life, boost your productivity, or achieve a specific goal in just 2 minutes or lose 10 pounds in 5 days. Who doesn't want that! By breaking down larger tasks into small, manageable increments, you can overcome procrastination, build momentum, and create lasting change.
Transform Your Morning Routine in 2 Minutes
Quick Fixes for Common Tech Issues: A 2-Minute Guide
Two-Minute Guide to Setting Goals that Stick
How to Learn Any Language in 5 Days
Five 5-Minute (Or Less) Blogging Tips that Yield Big Results
Whiter Teeth in 10 Days - Guaranteed!
#12 - Offer a Painless Solution
Many in your audience are short on enthusiasm and drive. Appeal to those looking for an easy way out of a complex problem by offering them a painless solution.
Use words like simple, easy steps, and effortless. Another good formula is "The lazy (target customer's) way to (solution)"
Build Your First Website: Easy Steps to Go Live in Under an Hour
Effortless Weight Loss: The No-Diet Approach
The Simple Path to Learning a Language Without Study
The Lazy Man’s Guide to Nutritious Cooking for the Family
Easy Steps to Mastering Your DSLR Camera for Stunning Photos
#13 - The Hilarious Double-Entendre
You can also use humor and wordplay to pique interest. Be careful with humor, but if you can be a little creative and try to think of play-on words and things with double meaning, these do well.
Man Beats Off Cougar with His Bare Hands
Royals to Get a Taste of Angels’ Colon
France Set to Smash B.O. Records
One-Armed Man Applauds New Prosthetic
Why This Marketing Guru Wants You to Play the Field
When Life Gives You Lemons: Turning Sour Deals into Sweet Success
#14 - Odd or Bizarre Headlines
Strange or unexpected headlines can stop readers in their tracks. These types of headlines grab attention because they go against the norm and pique curiosity. By presenting something out of the ordinary, you create a sense of intrigue and get readers excited to find out more.
When crafting odd or bizarre headlines, it's important to strike a balance between being unique and maintaining relevance to your content. The goal is to surprise your readers while still aligning with the overall theme or topic of your blog post.
5 Stabbed at ‘Welcome Home from Jail’ Party
Police Use Taser on Fake Cougar
China Bans Time Travel
Man Who Kills Wife Gets Half of Her Insurance Policy
The Man Who Paid His Mortgage with a Paperclip
The Town Where Wi-Fi Is Illegal
#15 - Repetitive or Obvious Headlines
Sometimes stating the obvious can have a comedic or ironic effect. It's like shining a spotlight on something that everyone already knows, but doing it in a way that makes people pause and chuckle. By pointing out the obvious, you can create a sense of amusement and engagement with your readers.
It's also a way to playfully engage with your readers and create a sense of light-heartedness in your content. So don't be afraid to state the obvious and have a little fun with your headlines.
Woman Missing Since She Got Lost
Chance of Rain Today Depends on Where You Live
How Much Car Insurance Should You Buy? It Depends on How Much You Need
Water Is Wet: The Study That Confirms What We Already Knew
Why Eating More Can Make You Hungrier: The Paradox of Plenty
In conclusion, crafting compelling headlines is crucial for standing out in today's saturated online space. By using these headline examples, you can create headlines that not only draw readers in but also encourage sharing, leading to better engagement and higher CTR.
Whether you're writing an article, a blog post, or social media content, remember that your headline is the gateway to your content. Make it count!