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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 1:31 – Do people sometimes fail to sell any courses?
  • 3:38 – What Jeff’s background is and what he’s doing now.
  • 5:46 – What his course is all about and how the launch happened.
  • 9:46 – The optimal subscriber number and the importance of list growth.
  • 11:28 – Why it’s important not to be afraid of your niche.
  • 16:30 – The importance of good design that reflects who you are.
  • 20:42 – Advice on payment options and pricing.
  • 22:38 – How to optimize podcast appearances with lead magnets.
  • 29:18 – How to relaunch.

Ideas Worth Sharing:

Quantify people so that they know when they land on it- this is for me or not for me. You want it to be polarizing. - @TheRiseToTheTop Click To Tweet Some people tell you (and they’re wrong) that branding doesn’t matter. They’ll say, like you know, it’s just about your content and your quality (it absolutely is about your content and your quality) but the branding 100% matters… Click To Tweet At the end of the day, when people are investing in your course people are definitely taking a gamble on you and your strategies and anything you can do that helps mitigates that risk for them helps. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:

www.JeffCWest.com

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.