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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:50 – Who Victoria serves and how she serves them.
  • 5:38 – The appeal of online courses (and how they help us help more people).
  • 8:48 – All about Victoria’s course.
  • 10:40 – What the most successful courses have in common (they all need this).
  • 12:09 – A good tip for writing your course and marketing materials (this is how you attract the clients you want).
  • 18:40 – The important mindset shift that will help you reach your target market (don’t think you have to reach everyone).
  • 21:55 – One of the key things to remember about building a list (avoid this common pitfall).
  • 23:42 – What your copy has to convey in order to speak to your ideal client.
  • 26:50 – A big mistake people make on Instagram (don’t miss out on this opportunity).
  • 31:42 – My philosophy on traffic (and where I see people get stuck).
  • 33:27 – What to do if you have a podcast and an online course (this shouldn’t surprise you).
  • 39:20 – My take on Facebook ads.
  • 41:54 – Why you have to stay focused to make progress (put on horse blinders!).

Ideas Worth Sharing:

I can’t be everywhere at the same time. … Online courses allow you to get to people that can’t come to a one-to-one practice. - @VMaskellTherapy Click To Tweet I keep thinking, oh but I want to help everyone. And I know you serve no one if you try and help everyone. - @VMaskellTherapy Click To Tweet Once I know what I should be doing in my business, I have to literally put on horse blinders and just go straight ahead, because there’s going to be a thousand distractions. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.