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by David Garland in Podcast

Listen to the Full Episode:

[smart_track_player url=”″ title=”How Starla Moore Went From 0 to over $100,000 in online course sales in one year – Episode #32″ image=”” ]

What You’ll Learn In Today’s Episode:

  • 00:40 – The lurker message that Starla sent me.
  • 4:11 – What her course is all about.
  • 5:27 – How she nailed down her audience and who they are.
  • 6:45 – The $70,000 launch and how that happened.
  • 9:37 – What separates her course from Renee Christine’s.
  • 11:45 – How she got started initially in course creation.
  • 13:48 – Starla’s previous business and the powerful story behind her “Why”.
  • 19:36 – What initially attracted her to online courses.
  • 21:55 – Her #1 traffic strategy and how she used it strategically to build her email list.
  • 26:42 – Her Facebook group building strategy.
  • 33:11 – Why she chose to prerecord and run her course the way she did.
  • 39:15 – How she came up with her pricing.
  • 46:10 – How to build a loyal following.
  • 49:58 – What’s next for Starla.

Ideas Worth Sharing:

[bctt tweet=”People buy from people they like so be someone they’ll like. – Starla ” username=”TheRiseToTheTop”]

[bctt tweet=”What I teach is more of a shoppers psychology course and as far as I know it’s the only course of its kind. – Starla ” username=”TheRiseToTheTop”]

[bctt tweet =”What really gets them in the door when you don’t have those testimonials is being public and giving them a reason to trust you in the first place. – Starla ” username=”TheRiseToTheTop”]

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.