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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 4:42 – The basics of Shane’s course (yeah, the one that did over $300k in sales!).
  • 8:30 – A key thing that makes an online course successful.
  • 15:00 – How long it took Shane to create his course (your results may vary).
  • 20:00 – Shane’s motivation for creating an online course (why he chose to do a course instead of the other things he could have done online).
  • 28:45 – Stats from his first launch (how much he made, and what made his launch such a success).
  • 32:07 – How long it took Shane to build up his email list to 4,000 people (and his number one source of getting people to opt in).
  • 38:16 – The story of his first sale.
  • 41:00 – What mindset you should have when trying to sell an online course.
  • 43:07 – What helped Shane decide how to price his course (the thing that boosted his confidence in what he chose to charge).
  • 48:51 – An important note about refunds (and what you should do if someone asks for one).
  • 51:15 – The major thing that helps build credibility for online course creators.
  • 58:53 – What Shane has been doing to market his course after his initial launch (how he has continued to market successfully).
  • 1:03:49 –Shane’s plans for the future.
  • 1:09:33 – Advice for those who are thinking about or just getting started with creating an online course (words of wisdom anyone can appreciate).

Ideas Worth Sharing:

Your first buyers are going to become your biggest cheerleaders. - Shane Olson Click To Tweet That’s the key to the long-term success, as well, is you set the expectations. And the cool thing is, as a course creator, you get to determine your expectations. - @TheRiseToTheTop Click To Tweet Sometimes opportunities will drop in your lap, and you need to grab hold of them and ride them out. - Shane Olson Click To Tweet

Links And Resources In Today’s Episode:

3D Character Workshop by Shane Olson

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.