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by David Garland in Podcast

Listen to the Full Episode:

[smart_track_player url=”″ title=”Follow the Money or the Passion? (not as obvious as you might think) – Episode #43″ image=”” ]

What You’ll Learn In Today’s Episode:

  • 3:00 – Scott’s background (and the reason he’s interested in online courses).
  • 5:03 – His strong “why.”
  • 6:20 – How he discovered me and Create Awesome Online Courses (it’s been a while).
  • 9:45 – Why Scott is at a crossroads.
  • 13:36 – Whether you should follow the money or the passion (this is a more challenging choice that you might think).
  • 19:17 – The subject Scott is passionate about.
  • 22:12 – His target market and ideal customer.
  • 23:51 – Why he’s worried there won’t be a market for his course (and the reality about how many people out there could use his course).
  • 31:49 – A real-life example of what can be done in Scott’s industry.
  • 34:15 – How to differentiate between people who are willing to pay for a course within a market and people who are not (and the important messaging to attract the right people).
  • 37:51 – Advice for Scott’s lingering fear of how to reach his audience.
  • 42:10 – How to get your lead magnet in front of people (and the entire goal of your giveaway).
  • 49:32 – The key to success I see with my most successful students.

Ideas Worth Sharing:

[bctt tweet=”When creating any digital product, program—really any business—you’ve gotta have that strong why. – @TheRiseToTheTop ” username=”TheRiseToTheTop”]

[bctt tweet=”Even if it’s the richest, most expensive market on the planet, if that’s not your thing, I’m telling you right now, it’s just a waste of time. – @TheRiseToTheTop ” username=”TheRiseToTheTop”]

[bctt tweet =”There’s people willing to spend money to save time and stress in pretty much every industry. – @TheRiseToTheTop ” username=”TheRiseToTheTop”]

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.