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by David Garland in Podcast

Listen to the Full Episode:

[smart_track_player url=”″ title=”What To Do When Things Get Tough (and much more) with Ryan Lee – Episode #36″ image=”” ]

What You’ll Learn In Today’s Episode:

  • 3:41 – A key thing that Ryan has always harped on (that I now try to pass on to others).
  • 4:53 – The short-term thinking that gets people into trouble (and what you should focus on instead).
  • 8:10 – Why you shouldn’t put most of your energy into selling (and where you should put that energy instead).
  • 10:28 – How upselling can lead to distrust (if you’re going to do this, at least do it the right way).
  • 13:00 – Stories of people trying to do business the unethical way (and how it came back to bite them).
  • 16:08 – One thing people do that drives me crazy (this isn’t good for your business, anyway).
  • 19:57 – The problem with over-hyped headlines.
  • 22:10 – How to shift your mindset in order to create a great product (this is where it starts).
  • 26:43 – What Ryan did to turn his life around when he wasn’t happy.
  • 31:09 – How he dealt with major setbacks and turned them into positives (this trait is why he’s so successful).
  • 34:05 – Advice for getting things done (even when the task feels impossible).
  • 36:08 – An exercise for figuring out where to start when building a product.
  • 42:40 – Trends Ryan predicts for the information marketing and course space (and the approach he says will win more business).

Ideas Worth Sharing:

[bctt tweet=”You need to focus on the strategies. The tactics will make you maybe some money short-term. Strategy is what makes you wealthy. – @_ryanlee ” username=”TheRiseToTheTop”]

[bctt tweet=”You have to figure out what the realistic promise is and deliver on your promise. – @_ryanlee ” username=”TheRiseToTheTop”]

[bctt tweet =”We’re never promised another day. Go for it. Just freaking go for it. – @_ryanlee ” username=”TheRiseToTheTop”]

Links And Resources In Today’s Episode:
(Don’t forget to use the coupon code “RISE” for 20% off!)


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.