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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 1:37 – My tip for creating copy that stands out (and strengthening your branding in the process).
  • 2:30 – A live copywriting example.
  • 4:40 – Ideas for creating your own lingo (these are the kinds of things that have worked for my students and me).
  • 5:23 – Ways you can spice up your copy.

Ideas Worth Sharing:

When you start using your own language and your own copy, your brand starts to differentiate from things out there. It also causes curiosity. - @TheRiseToTheTop Click To Tweet Instead of just saying something the way that everyone else says it, make it personal. - @TheRiseToTheTop Click To Tweet The {courses} that have that branding and that special lingo and things like that can definitely stick out from the pack, and it just makes your course that much more interesting. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.