FREE TRAINING The 8 Steps to Turning What You Aleady Know into a Successful Online CourseGrab Your Seat!
Grab Your seat!

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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 3:47 – How long Pejman has been doing online courses (and the other businesses he has going on).
  • 5:31 – All about Secret Entourage and how it came about.
  • 9:16 – Why Pejman sees Exotic Car Hacks and Watch Conspiracy as platforms rather than courses (and how both of them started).
  • 13:03 – What you actually get when you purchase Exotic Car Hacks.
  • 15:00 –Why aesthetics are so important (and how this has shifted in the online world).
  • 17:10 – The big differentiator that makes customers trust Pejman.
  • 19:30 – A deep dive into Exotic Car Hacks (numbers, pricing, and more).
  • 23:38 – Pejman’s strategy for additional offers, upsells, and cross-sells.
  • 26:30 – What gives him a competitive advantage (and how it separates him from other people out there).
  • 29:00 – The power of multiple platforms.
  • 33:15 – Pejman’s unique approach to content (and his tips for someone just starting out).
  • 36:07 – The big difference between marketers and real brand builders.
  • 39:10 – How the shared pricing model works.
  • 45:40 – Why Pejman doesn’t pay attention to shifts in the market (and his fascinating perspective on following what marketers say).
  • 49:50 – His prediction for the next big marketing platform.
  • 53:17 – What’s next for him (he has six new projects in the works!).

Ideas Worth Sharing:

I adhere to people’s wants, not needs. I believe that their needs need to be met with the first product, but their wants are what I sell to on the second, third, and fourth product. - Pejman Ghadimi Click To Tweet I come from a place of teaching, not from a place of marketing, and I think that’s what gives me a competitive advantage because my skill—my talent—is not marketing. My talent is teaching. - Pejman Ghadimi Click To Tweet I want people to understand that once you’ve built a system and not just a one-time marketing product, you’re able to recycle the resources and customers so you don’t need to rely on heavy marketing spend. - Pejman Ghadimi Click To Tweet

Links And Resources In Today’s Episode:

www.ExoticCarHacks.com

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.