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by David Garland in Podcast

[smart_track_player url=”″ title=”Opportunity Marketing vs. Fix Marketing – Which one is right for you? – Episode #63″ image=”” ]

What You’ll Learn In Today’s Episode:

  • 0:42 – One main thing I’ve learned about what to do when you get something wrong.
  • 1:20 – What opportunity and fix marketing are.
  • 2:12 – Examples of how the two types of marketing work and what they look like.
  • 6:20 – How to know which one is right for your business.
  • 7:55 – What the Create Awesome Online Courses Accelerator program is.

Ideas Worth Sharing:

[bctt tweet=”If your customer or your person already knows what they want to either fix or do, that’s when this type of marketing is what you want—the fix marketing. – @TheRiseToTheTop ” username=”TheRiseToTheTop”]

[bctt tweet=”Opportunity marketing is where you’re educating people about the opportunity, and if you get into the nitty-gritty details, you’ll lose them as they’re still deciding if this opportunity is for them. -@TheRiseToTheTop ” username=”TheRiseToTheTop”]

[bctt tweet =”Maybe you’re marketing the fix when it should be opportunity, or maybe you’re marketing opportunity when it should be fix. -@TheRiseToTheTop ” username=”TheRiseToTheTop”]

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.