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by David Garland in Podcast

Listen to the Full Episode:

[smart_track_player url=”″ title=”Help I need more sales. Should I tweak my offer/funnel? With Norman Eng – Episode #38″ image=”” ]

What You’ll Learn In Today’s Episode:

  • 3:10 – What Education By Design is and how Norman started out.
  • 5:24 – How he knew he had found a niche.
  • 6:50 – How he made his course better than what was already on the market.
  • 10:55 – How positive feedback from workshops lead him to creating a course.
  • 14:06 – What he charges for workshops and courses.
  • 20:36 – Where do people come from on the email list?
  • 22:12 – Why open-rates are not the most important.
  • 26:12 – How he found out his emails were going to spam.
  • 28:21 – Different marketing and sales strategies.
  • 33:55 – Norman’s next steps and goals for testing the funnel and sales.
  • 35:39 – Why you shouldn’t do a payment plan on your first course and how to relaunch with a payment plan.
  • 39:25 – The biggest barrier people tend to have and how to take that away.
  • 43:24 – What his funnel looks like and how it can be tweaked.
  • 46:14 – How to reach outside of the email list for more sales.
  • 55:30 – How to get the most bang for your buck with Facebook Ads.

Ideas Worth Sharing:

[bctt tweet=”If you’re finding there’s a lot of stuff out there then obviously there’s a need for it, the question is how you differentiate yourself. – @EngNorman ” username=”TheRiseToTheTop”]

[bctt tweet=”Everyone’s got a different starting point – it’s what we do from there. – @TheRiseToTheTop ” username=”TheRiseToTheTop”]

[bctt tweet =”You’d be surprised how many people buy or enroll in my course that have heard about it 7-8-9 times. – @TheRiseToTheTop ” username=”TheRiseToTheTop”]

Links And Resources In Today’s Episode:

Professors: Learn How To Teach Effectively Now


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.