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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:15 – The basics of any marketing funnel (think of this as Marketing 101).
  • 3:00 – The dual purposes of funnels.
  • 4:00 – How challenges work as marketing funnels (and how you might be able to implement this in your business).
  • 5:00 – The purpose of a challenge.
  • 6:36 – A key thing to remember about challenges.
  • 7:45 – Why I would highly encourage you to do a challenge (and what they’re great for).
  • 9:06 – An interesting thing we realized during our own challenge (this was definitely unexpected!).

Ideas Worth Sharing:

The way that you want to think about a challenge is think about something that is holding people back right now on your topic. … You’re going to turn this into a short challenge with actionable steps. - @TheRiseToTheTop Click To Tweet When you’re creating an outline, you’re generating a lot of momentum and confidence in yourself because you’re actually productizing your system. - @TheRiseToTheTop Click To Tweet You’re creating real value, and what you’re also doing with people in the challenge is that you’re having them say ‘I can do this.’ - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:

Outline Your Darn Course – Free 5 Day Challenge

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.