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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 1:17 – The different schools of thought around money-back guarantees.
  • 2:40 – What a money-back guarantee says about you and your brand (this is definitely the message you want to put out there).
  • 3:25 – Where a guarantee can make a major difference.
  • 4:35 – Recommendations for what your guarantee should look like (and why I recommend this setup).
  • 5:18 – Why you shouldn’t get upset about refunders.
  • 6:10 – The benefits of the 30-day, 100% money-back guarantee (and how to frame your marketing around this).
  • 7:40 – A quick summary of my guarantee recommendations.

Ideas Worth Sharing:

Should you have a money-back guarantee? Absolutely. - @TheRiseToTheTop Click To Tweet A money-back guarantee is going to help you in a variety of ways. - @TheRiseToTheTop Click To Tweet The focus needs to be on delivering a premium customer experience for the people that want to be there. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.