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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:11 – All about Lynn and her courses.
  • 5:25 – What her business model is (and the major hindrance to scalability).
  • 10:45 – Why she worries that scaling will lose her customers.
  • 15:11 – One of the things that tends to limit people in business (I struggle with this, too).
  • 16:50 – The potential problem with a course that’s on a timeline instead of being evergreen.
  • 20:10 – Why you should always say “me and my team” (even if you’re a one-man show).
  • 23:31 – Ideas for giving feedback without it taking up all your time.
  • 27:27 – The difference between successful online course creators and the ones who go out of business in a couple years (I see this all the time).
  • 29:23 – Advice for changing your price and business model after people have already purchased.
  • 31:42 – One of the big things people miss in business (don’t make this mistake).
  • 34:13 – What a good marketing funnel looks like (this is a game changer for your business).
  • 37:03 – A step-by-step look at I would do to change live-led courses to evergreen courses.
  • 41:25 – How ebooks can be used to grow your business (this is how I’ve used my own ebook to attract customers).
  • 44:40 – Action items that Lynn plans to work on immediately.

Ideas Worth Sharing:

Evergreen is also a fantastic marketing tool because you can say listen, you get to go at your own pace. We’re here to support you. - @TheRiseToTheTop Click To Tweet Your students should feel like they’re getting VIP support treatment. - @TheRiseToTheTop Click To Tweet I view books as potential lead magnets to lead towards a course. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.