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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 6:10 – How Lauren built a business from her following (and what she does now).
  • 10:50 – Strategies she used for growing her following on Instagram (she shares tips for how others can do the same).
  • 15:16 – The problematic mindset lots of people have when trying to build a social media following (don’t fall into this trap).
  • 20:50 – How Lauren’s coaching program came about.
  • 25:22 – One of the key things successful entrepreneurs understand (the important mindset shift that changes everything).
  • 30:20 – Where people get themselves into trouble when building a business (what not to do).
  • 31:13 – How Lauren switched directions with her business (even though she had an existing fan base).
  • 39:50 – Guidelines for how often to post on the major social media platforms (and what you need to know about posting the same thing on different platforms).
  • 43:10 – The common approach to social media that’s actually not a great strategy (it’s basically an invitation for content burnout).
  • 45:00 – Lauren’s important social media rule (this is key for beginners).
  • 48:55 – Strategies for building up your initial following (sneaky tactics for the win!).

Ideas Worth Sharing:

I’ve always been really interested and just fascinated by making my income as passive as possible. - @lauren_tickner Click To Tweet You really need to realize that having a video or audio platform is so valuable because that’s how people can connect with you on that deeper level. - @lauren_tickner Click To Tweet When you’re trying to build your personal brand, you need to be spending two hours a day on it. - @lauren_tickner Click To Tweet

Links And Resources In Today’s Episode:

LaurenTickner.com

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.