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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:53 – Getting to know Richelle and her course (who she is, what she does, and who her course is for).
  • 9:19 – Advice for selling your course to people who might already know some of your content (don’t make this dangerous assumption that too many course creators make).
  • 11:25 – How Richelle makes money from her travel blog (and why everyone who follows a blog might not need or be interested in a course).
  • 14:35 – What should always be in sales copy when communicating the value of a course.
  • 17:22 – The common mistake people used to make (the misconception about length vs. pricing).
  • 21:55 – An exercise to help you figure out how to price your course.
  • 29:30 – Why it’s so important to feel very comfortable about your course’s price (trust me on this).
  • 33:12 – Why I always err on the side of simplicity with initial launches (and how bonuses can backfire).
  • 37:53 – A great rule of thumb for pricing (aka the 10x rule).

Ideas Worth Sharing:

No one cares about the length. The length has nothing to do with the value or the price {of your course}. - @TheRiseToTheTop Click To Tweet Here’s the thing: You should feel very comfortable about your pricing. - @TheRiseToTheTop Click To Tweet Make your course students feel special. Always. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.