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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 3:08 – What Will has generated with his course so far and the time frame in which he did it.
  • 4:50 – The article that “hit” and how it influenced him.
  • 5:24 – Why online courses appealed to Will.
  • 6:56 – How he decided on what he would teach people.
  • 11:36 – The importance of understanding your audience.
  • 14:09 – How to balance front end content and back end content.
  • 16:46 – How he launched his course in an unexpected way.
  • 22:34 – How much he made on his first launch and how he scaled it.
  • 25:40 – How Will thinks they did so well on the first launch.
  • 26:57 – The importance of staying in your lane and building your business for the customer, not for yourself.
  • 28:40 – How he has navigated competition and the industry “blow up.”
  • 33:25 – All about refunds and risk tolerance.
  • 37:14 – How to create a first-rate customer experience.
  • 42:55 – Will’s most successful conversion technique.

Ideas Worth Sharing:

For people that want to change the world, and do it from their bedroom, I think this is one of the best business models out there. - @StartUpBros Click To Tweet Go out and give the world the best you possibly can because the results will shock you. - @StartUpBros Click To Tweet The polish doesn’t matter as much as the relationship you build with these people and the value that you give them. That is paramount and will supersede everything. - @StartUpBros Click To Tweet

Links And Resources In Today’s Episode:

Link to the first webinar |  Link to the updated version


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.