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by David Garland in Podcast

Listen to the Full Episode:

[smart_track_player url=”″ title=”An Uncensored Conversation with the Most Controversial Guy in Marketing…Billy Gene – Episode #42″ image=”” ]

What You’ll Learn In Today’s Episode:

  • 2:53 – How I stumbled across Billy Gene several years ago (I think).
  • 3:59 – What he’s really good at.
  • 5:35 – The smartest thing he’s done in regards to his business (pay attention to this!).
  • 7:25 – What his company transformation looked like as they narrowed down their product offerings.
  • 11:10 – A behind-the-scenes look at Billy Gene’s program setup and structure (and how they separate themselves from the noise in the industry).
  • 13:55 – How he differentiated from other trainers (and what gave his agency leverage).
  • 15:22 – His rant about people teaching courses without being experts in their subjects.
  • 17:04 – The unique guarantee and refund policy he employs (and how it has helped his business).
  • 21:40 – His company’s sales formula.
  • 24:15 – How podcast advertising worked out for him.
  • 25:55 – What he calls the biggest legal scam that exists in the world.
  • 28:08 – The first business he started (and how it led to his agency).
  • 31:52 – His take on following your passion.
  • 34:51 – What it takes to make it as an entrepreneur (and why you have to have grit).

Ideas Worth Sharing:

[bctt tweet=”You need to design your life first. You set your life goals, and then you set your business goals. – @askbillygene ” username=”TheRiseToTheTop”]

[bctt tweet=” I care way more about the quality of a customer than the quantity of the customers, and that’s the game—that’s the game to building a sustainable business. – @askbillygene ” username=”TheRiseToTheTop”]

[bctt tweet =”The amount of money that people make is directly correlated to the amount of problems they can solve. – @askbillygene ” username=”TheRiseToTheTop”]

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.