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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:40 – Who Ben is and what he does.
  • 5:11 – His big why (the reasons he wants to do online courses).
  • 7:08 – One thing you’ve gotta realize when you’re starting out (this is very important).
  • 10:10 – Different topics Ben could build his brand around.
  • 14:14 – What to keep in mind when trying to pick a topic (and why passion is important).
  • 18:36 – Ben’s secret sauce of teaching.
  • 22:46 – The benefits of having a hyper-focused niche (this is where people start seeing success).
  • 28:07 – What to keep in mind when putting together lead pages.
  • 32:21 – The first steps to take in order to build a list (stick with the basics here).
  • 34:19 – An important mindset shift that will lead to success (this is crucial if you’re starting your course while you have a day job).
  • 35:11 – Traffic strategies I recommend for Ben.
  • 38:51 – The elements of a strong giveaway page.
  • 39:45 – A major challenge for everyone just starting out (make sure to avoid this).

Ideas Worth Sharing:

You might love this, you might hate this, but you’ve gotta really start with a passion. And, by the way, passion will also develop even more with success a lot of times. - @TheRiseToTheTop Click To Tweet Plenty of people have massive success with online business and online courses while having a day job with lots of rules and regulations and things, too, so don’t let it hinder you. - @TheRiseToTheTop Click To Tweet If you stick with the basics here—great giveaway, let’s get it in front of the right people, let’s validate this, and get going from there, and build our email list—that’s how you’re going to have success. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:


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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.