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Letter from David

8 Steps to Turning What You Already Know into a Successful Online Course

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Anyhow, I’m going to be wide open about this.

When I was starting out, I wasn’t a fan of “coaching.” I thought I could figure out everything myself, stay motivated and just dominate. I was skeptical to say the least.

Plus, I was a little, um, frugal. Money was tight. I was little (OK…more than a little) scared of investing in a coach.

So, I kept doing things myself. Sometimes things would work. Sometimes they didn’t. Sometimes I was highly motivated and in the zone. Other times, I felt like I was treading water. Building a biz online can also be lonely and it was tough not having someone I could trust to bounce ideas off of, hold me accountable, etc.

This all changed a few years ago when I hired my first coach. And honestly, I was freakin’ terrified. Would it really help? Was I wasting my money? Would my money be spent better elsewhere? Would I get results? Heck, would I be willing to be accountable to someone (nothing would be more embarrassing than saying I was going to get something done by next time we talked…and then not getting it done)?

I hired my coach, Elizabeth, for something really specific at the time. She was an expert coach I had a book launch to do at the end of 2010 and needed a little hand holding.

And let me tell you, she wasn’t cheap. But, that old adage is true…you get what you pay for.

We had weekly calls. We set goals. We set actionable items for me to accomplish. She was part organizer, part cheerleader, part psychiatrist.

The results? Let’s just say: HUGE. In two ways.

Way #1: The book launch was a massive success. I was organized, ready to roll, kept on track and crushed it. Because I’m an action-taker mixed with great coaching = win.

Way #2: My mind was completely changed on the coaching. Like I said, it was quite an investment for me at the time, but I felt strongly the results were 10X (if not more than what I paid). It saved me hours of tire kicking, wasting time, frustration and more.

Honestly, coaching isn’t for everyone. If you are scared of taking action, unable to meet deadlines, can’t take criticism, and/or are afraid to commit to something, then coaching isn’t for you.

If, on the other hand, you ARE motivated, ready to dominate, take action, are willing to take criticism and are willing to hold yourself accountable, coaching is definitely for you.

Which leads me to something important and something I rarely, rarely do and that is the opportunity for a few select folks to work with me 1-on-1 for 12 weeks.

Now, you guys know I wouldn’t put anything out there unless I really thought I could help you. I don’t like BS. I don’t like vomit-inducing hype.

This definitely isn’t for everyone, but if you know you need the 1-on-1 experience this is for you (you know who you are) and spots are going to be VERY, VERY limited and only for highly motivated people looking to dominate (or continue to dominate) online.

And your results will be big.

For example, a good friend of mine, Rob Murgatroyd, worked with me 1-on-1 and we ended up shifting the target market for his fitness product, re-doing his sales page and a whole bunch of other tiny (and big) shifts that led to results bigger than a Thanksgiving buffet including a ridiculous increase in revenue.

OK, so how will this work?

For the next 12 weeks we will be doing weekly calls to go over your goals/action steps for the upcoming week, keep you on track and answer any and all of your questions (sometimes we get hung up on things like taglines, logos, sales pages, etc. and I will be there to help…from the big issues to the small ones).

Whether you are working on a product launch, refining your biz model, increasing your traffic/subscribers…whatever those goals are, we are gonna crush ’em together.

And you will also be able to email me between our calls with a quick question, etc.

Oh and yes, I will be keeping your butt in line with actionable steps to take and that will move your biz in the right direction.

How much is this gonna cost?

It ain’t cheap. Like I said, I remember when I was first considering hiring a coach, it seemed pretty darn expensive to me. Then, I started thinking about how we spend money on things we need/want/care about and we don’t on the things we don’t. And sometimes those priorities are out of whack (meaning, we all have that friend that bought the new iPhone even though their contract didn’t expire yet and they are always broke…sigh).

Successful people invest in themselves.

The cost? 10k.

Interested? Here is what to do next:

1. Simply click here to send us an email (just let us know you’re interested!)

2. (If there are spots left), we will get back with ya. This is gonna go quick as, honestly, I only have time for a few people.

The 1-on-1 coaching might not be for you, and that is totally cool.

Whew, that wraps it up. If you made it through this entire letter, you my friend deserve a cookie.

In all seriousness, can’t wait to work with a few select peeps (are you one of them?) as we rise to the top together.