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Marketing 3.0: Why Rackspace Hired The Most Influential Tech Blogger In The World, Robert Scoble

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(NOTE: This rarely happens, but this week interviews have had some skipping, jumping, and jiving…which sometimes happens to the best of us. Apologies for anything that might be hard to hear in this interview as Skype and my Internet decided to go crazy this week. Must be all the turkey in the air.)

Rob La GesseOK, so imagine you are Rob La Gesse and you are the Chief Disruption Officer (cool way to say “marketing”) at Rackspace, which sells online hosting for websites.

How do you get people to know, like, and trust your company? How do you become THE go-to resource when people ask themselves the question: “I need a good website host. Who should I go with?”

Do you buy a bunch of random banner ads? Spam the crap out of people on social media?

Or do you take another approach?

Guess what Rob and the good folks at Rackspace did? (Hint and spoiler alert….another approach).

In this interview, you will learn:

  • Why Rob hired Robert Scoble, the most influential tech blogger in the world.
  • Why Scoble is only a piece of the puzzle and the other online strategies Rackspace has been using to gain influence, trust, and of course sales.
  • Who the “Rackers” are and why they have been the key to success.
  • Why Rackspace DOESN’T send marketing and sales people to conferences.
  • Who is tweeting? How Rackspace does social media and has had a ridiculous increase in literally every metric as a result.
  • …plus much more.

Which of course leads to key questions: What would you have done if you were in Rob’s shoes? What takeaways can you use for your business?

Connect With Rob & Rackspace (and tell him you saw him on RISE!):

Rob On Twitter
Rackspace On Twitter
Rackspace’s Website

This Episode Is Ever-So-Proudly Sponsored By:

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Download the introduction and first chapter of my upcoming book, Smarter, Faster, Cheaper, right here!

Make sure to circle back. Looking forward to hearing your thoughts on the book. And don’t forget – the book comes out on December 7th!

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Book Update: Less than two months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

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