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Why Did Social Media Examiner’s Michael Stelzner Start a Web Show?

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Michael Stelzner has joined me multiple times on The Rise To The Top.

We have covered how he turned his “online magazine”, Social Media Examiner, into a million dollar business (and now a multiple million dollar business). Sa-weet.

We covered how he monetizes his site through online events. Very cool.

And then, very late in 2012, Michael made an exciting move. He decided to create his own show (interesting – similar to the timing of Chris Brogan who was on the show last week to talk about it).

I tracked down Michael to talk to him about this. Why did he decide to create a show? What is he hoping it will do for Social Media Examiner? What are some of his tips for folks that are getting started?

And much, much, more.



I use RISE partner Wistia for video hosting because they rock. Check ’em out.

Audio Only Player:



Michael StelznerShare This Episode:

Make Sure to Check Out…

I’ll be speaking at the Content Success Summit online event upcoming this February. My session is (appropriately titled) “How To Create Compelling Content With Expert Interviews”. Check out all the juicy details and nab your ticket here (affiliate).

Check out Michael’s show, Social Media Marketing Podcast

This Episode Of The Rise To The Top Is Exclusively Sponsored By GoToMeeting:

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PS: If you are an aspiring/rising mediapreneur (a mediapreneur is, as you know, a personal brand, coach, speaker, expert, Internet marketer/information marketer, author, etc. who has a web show/podcast/video blog) and want to take it to the next level, my coaching program The Host To The Top kicks off NEXT WEEK. All the information can be found right here.

  1. I love the correlation through the interview with what seems to be easier or is more interesting for us and how much the audience responds. I definitely have to agree with the point about diversifying the kinds of people being interviewed. If it’s more interesting for us AND still relevant to the audience, the content seems to get more veiws/downloads/likes.

    And definitely agree with the excitement point at the end. Stick with the things that stick.

    1. David Siteman Garland says:

      Glad you enjoyed John!

  2. mike lawson says:

    Great interview with Michael — as always. His second interview when he explained how he went from $0 to $1 million was the best. Highly recommend! I’m curious to know how you guys convert your video to audio files. I use a Mac and produce video interviews via Skype, as well. Would also enjoy including audio based on yours and Michael’s startling stats. Thanks — and well done, David!

    1. David Siteman Garland says:

      Big conversation for here. I have a pretty fancy setup now (upgraded over the years) so I use adobe audition

      1. mike lawson says:

        Thank you, sir! Checking it out right now. Enjoying DSG TV, as well. Keep up the good work.

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!