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Tony Horton on His Keys to Success, Motivation, and the Shifts that Took P90X From “Meh” to 500 Million in Sales

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You know I love sharing interviews with you with all my guests, but you also know some are like “HOLYYYYYYY $&!T”. I call these interviews the “Oh doctah” interviews.

This is one of those.

I was able to track down the creator of P90X, Tony Horton, and grill him for you guys on the show about the following topics:

  • His keys to success.
  • What SPECIFICALLY made P90X so successful.
  • How P90X stuck out in the extremely crowded fitness (and informercial) market.
  • The key “small” shifts Tony made to get P90X from an OK product to over 500 million in sales.
  • His biggest mistake with P90X (what he would do differently).
  • How he continues to stay motivated and take on new projects.
  • …and more

This interview can’t (and shouldn’t) be missed. Enjoy, and see you in the comments. Make sure to leave some love for Tony!

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Tony HortonLinks Mentioned:

Tony Horton Kitchen
Tony Horton’s World
Tony Horton’s Bring It Minute
Crush It! (eBook) and Bring It! (hardcover) (affiliate)
Tony on Twitter (tell him you saw him on The Rise To The Top!)
Tony on Facebook (tell him you saw him on The Rise To The Top!)

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