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The Importance Of Human Business & Digital Schmoozing

How to Launch Your Online Course in Less Than 90 Days

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I like to call it digital schmoozing. The art of small talk online. Because if you think about it, when you see someone face-to-face you aren’t going to talk shop the whole time are you? You might talk about family, sports, how they are doing, all those “little things.” And not to sell someone something. It isn’t like saying:

“Hi, Joe. How are the kids?”

“They are great.”

“That is fantastic, Joe. Let me talk about this dishwasher you need to buy from me.”

Yuck. Small talk isn’t a game or manipulative strategy. It is genuinely caring. And this among many other topics in doing business as a human and not a logo or robot are chatted up on today’s episode with my guest AJ Leon.

AJ does a lot of things really well. He is a writer, blogger, speaker and CEO (and creative director) at a unique agency that focuses on human interactions/marketing called The LaC Project. He also has a really unique background we discuss during the interview as well.

You can connect with AJ via his blog and on Twitter.

Our Sponsors Could Beat Up Mike Tyson In His Prime (Maybe):

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Gateway Business Development: Hate cold calling and finding prospects? Outsource it to Gateway. Have a question about sales, lead generation or anything of that nature? Check out Jason Bahnak’s lead generation tips and each out to Jason at Gateway via email. offers more ways for consumers to discover and connect with local businesses (and they have a new slick looking site that is really easy to navigate which is a HUGE plus).

How to Launch Your Online Course in Less Than 90 Days

Free Training!

Grab Your Seat!