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How To Get Your Subscribers To Actually Open Your Emails

 

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Let’s talk subject lines.

You might have the world’s most awesome content (of course you do!)

You might write the world’s most awesome email blasts (of course you do!)

You might send out the world’s best email promotions (of course you do!)

But…if peeps don’t open your email you are screwed.

What is one way you can massively, massively increase your open rates? All about that subject line, baby.

I have to be honest, I used to SUCK at writing subject lines (I know, totally hard to believe, hah) but then I made some key shifts and it literally quadroupled by open rates.

In today’s The Rise To The Top mini lesson, I hop into the changes I made and my absolute best (I wanted to say “bestest” there because little kid language rocks) tips for getting your subscribers to actually open your emails.

Watch today’s RISE mini lesson below and  as always, let me know what you think in the ole comments section of fun (I’ll be hopping in as usual).

Enjoy!

D

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Cool stuff mentioned in today’s mini lesson:

Here is the special link mentioned at the end of the video to nab recordings of the ATS workshop.

I use RISE partner Wistia for video hosting because they rock. Check ’em out.

Audio Only Player:

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  • Love! Your! Mini-Lessions!!!
    Tremendously helpful, D. 🙂

    • Thanks N glad you enjoyed homegirl!

      • David, would you mind sharing what the open rates and click through rates were for those subject lines? That would great.

        Thanks for all you do by the way. These videos are really helpful.

        Hope your move went smoothly. Congrats on the Tesla!

  • This min lesson is spot on. I switched my email subject lines a year ago, and my open rates have doubled. I am going to try the lowercase next, but I’m hoping the spam filters don’t get me. Now this will work too for the hated gmail filter when our emails can be pushed to the “promotional” tab.

  • DSG — well, thanks to you I’m now going to focus on doing more testing. It’s all about trying new approaches and paying attention to what happens.

  • Charlie Noble

    OK, cool stuff. Keep ’em coming.

  • D, loved the training today. And really looking forward to the rest. I’m curious, do you split test your subject lines, or just stick to one per mailing?

    • I just stick with one per mailing, nothing against split testing though 🙂

      • Ditto. It would help, no doubt, but there’s just no time to do everything that would help. Thanks again for the sweet training, my man.

  • Christopher Stafford

    Amazing content D! Just sent out an email to my list 5 min before seeing this and hit some of your points on the heading…..your timing is amazing, what, do you have a crystal ball looking at your peeps?

  • Love these tips! Thanks so much for sharing them 🙂 I totally might have to steal the douche-a-saurus one.

  • Good points David. I wrote down your examples to try in future emails. So maybe its time to change your tagline of “go pet a bunny” to “go pet a douche-a-saurus!”

  • Megan Pangan

    Thanks David, really helped me out with this one!

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!