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An Inside Look At How The Magazine Industry Is Evolving

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by David Garland in Interviews & Guests, Media Innovator

Ahhh the digital revolution. Can you feel the love? What about the magazine industry? How are they evolving?

A couple of weeks ago on the show Bob Mueller from AT&T Advertising Solutions joined me to chat about the very important topic: Is Print Dead?

The chit-chat continues and much more today with Kelly Hamilton, Editor-in-chief and co-founder of Alive Magazine joins me on RISE to tell a bit about their story. Alive Magazine is a lifestyle magazine in St. Louis, Missouri that covers everything from events to fashion.

Regardless of what industry you are in, there will be some takeaways and inspiration from this chat with Kelly.

In this interview we discuss:

-How Alive Magazine started from scratch.

-Why they decided not to charge for the magazine.

-Their evolving business model.

-What sponsors want.

-Why good design is important.

-Adding digital and the launch of their new website

Connect With Alive:



Kelly On Twitter


PS: Did you know you can have RISE show updates delivered right to your email for free?

This Interview Is Ever So Proudly Sponsored By:

Johnny Londoff Chevrolet: Have a car question (literally anything)? Or just want to talk shop with Johnny himself (who is quite the character/businessman)? Reach out to him directly right here via email. You won’t get an assistant or a sales person. You will get Johnny himself. (also they have a nice new website. Ohhh shiny.)

Jeff Michelman at Paule, Camazine & Blumenthal P.C: When it comes to entrepreneurs, Jeff gets it. Because not only is he an attorney, he is an entrepreneur as well (and my attorney…bonus points). Have a legal question? Email him. Also, ONLY for the RISE community he will do an absolutely free consultation. Trust me, this is a heck of a deal. Just reach out to him.

MB Consulting Group: Have a geeky or outsourcing question? Computer issues? Email Ryan Mortland at MB Consulting Group (outsourced geeky specialists) and he will take care of you.

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