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How To Get Sponsored: Making Initial Contact

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by David Garland in David's Blog, Interviews & Guests

How To Get Sponsored

I must have been a little lightheaded due to marker fumes and definitely did not look in the mirror before shooting this show. The result is it looks like I’m ready for an east-coast yacht club meeting or something.

This is probably one of the top few questions I get all the time. You ask and you shall receive. So I figured this would be a great multi-video series on sponsorships.

Starting off today is how you can make initial contact and start forming a relationship with sponsors now.

I’ve been involved in sponsorships for awhile now and have tried literally everything going all the way back to professional inline hockey sponsors (I know, weird) and I’m looking forward to spreading all the good stuff to you so you can maximize it for your business.

Of course there are many kinds of sponsorships you can seek depending on your business including:

1. Website sponsors

2. Event sponsors

3. Personal sponsors or “influencer” sponsorships

4. Blog/show/podcast/web series sponsors

5. Content sponsorships/sponsorship partners

…and that is just the tip of the iceberg. As old rules of advertising/sponsorships continue to get thrown out the window, there is a TREMENDOUS opportunity for entrepreneurs to get involved with the sponsor game.

Quick Sponsorship Tips To Keep In Mind

1. Make sure it is a right fit with your audience. For example, if my target is 18-24 male athletes, then Playtex is probably not a good fit on either end.

2. Patience, patience, patience. Sponsorships do take time and energy. It is not a case of overnight success and you can’t expect to through up a website and have sponsors knocking at the door. That being said, it is NEVER too early to start forming relationships with potential sponsors.

3. Always remember: It is ALL about trust with your audience. No dollar amount can fix consistently promoting bad products/services.

How Do You Make Initial Contact With A Sponsor?

1. Make A Daily Use List: Sure creating a dream sponsor list is a good idea, but here is a different approach: What are things you already naturally promote (example for me: The Flip Cam)? What do you talk about most to others on a daily basis? What do you use the most on a daily basis?

2. Put Yourself In Your Audience’s Shoes: Is this a great fit with the audience as well?

3. Identify Touch Points: Are the companies on your “daily use list” on Twitter? Facebook? Linkedin? When in doubt, crowd source it on Facebook/Twitter. For example: “Anyone have a contact at American Express Open? I have an idea!” Empower your community to help.

4. Give First: This is the most critical step. You have to give love to get love. Write a post (or a video or whatever you like), promoting the product/service of your potential sponsor. For free. No, you don’t need permission.

5. Reason To Reach Out: Now you have a reason (excuse?) to reach out to the company because you did something valuable (or at least nice) for them. Try sending a Tweet or reaching out via Facebook/email. Wherever that touch point is. Simply point them to your post. Don’t ask for anything. The goal here is to begin the relationship.

Now that you have given first and reached out, we will take the relationship to the next level in the next installment of the series (that sounded really official).

Your Sponsorship Questions?

What other questions do you have about sponsors? Also, if you have experience with sponsors, would love to hear your thoughts and advice which we could all value from.

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

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