When it comes to blogging and online content, Robert Scoble is pretty much in a league of his own. His Scobleizer blog is on the bleeding edge of technology (and is one of, if not the most, influential tech blog in the world) and his newer project Building 43 brings interesting videos, interviews with tech start ups and more. Scoble is one of the original bloggers at Microsoft, an early adopter and always has something to say.
Scoble has always been an inspiration to me and I wanted to share his thoughts with all of you when we had a chance to sit down and talk tech, media, carving out your online niche and more (plus of course we got a little geeky talking about video cameras and other goodies such as the iPad).
There are a lot of takeaways from this chat especially around online content including:
-You need to pay attention to the iPad. Why? Because it is a new publishing medium for your business and an amazing consumption device. And you wouldn’t make an app for it that was an advertisement, right? Apps are focused around content. If your business can think this way, you are in good shape.
-As more and more people create online content, your niche needs to become more specific. Some of the bigger niches are already dominated, you need to be unique.
-Why Rackspace, the company that employees Scoble to create this content, is brilliant. They have completely tapped into the concept of marketing and promoting around their product (my favorite concept). Rackspace could have hired some big time agencies to make some ads. Or bought a ton of banner ads. Instead, essentially, they bought Scoble. As his content spreads throughout the web, you get a soft reminder on his websites that it is powered by Rackspace. No, Rackspace doesn’t control the content and all the thoughts are his, but they are present on the site. Sort of as if to say: “Enjoy this great content by Robert Scoble and oh by the way check out Rackspace for hosting needs.” This is freakin’ smart. So, who is your Scoble? Is it you? Can you hire a mini-Scoble?
-The importance of testing, trying and focusing on building an audience. The key to everything is being relevant and finding your audience. That is the trickiest part.
Links Mentioned By Robert Scoble:
His Camera: Canon 5D Mark ii (Amazon Link)
Lens: A 17-40mm F4.0 Canon L series lens (Amazon link…He didn’t hear me when I asked this question so I emailed him for the lens he uses).
This RISE Episode Is Proudly (REALLY proudly sponsored by):
Johnny Londoff Chevrolet: Johnny is our local presenting sponsor for a reason. He wants to connect with forward-thinkers like you for a deal (and who doesn’t like a deal?). Just by mentioning “The Rise To The Top” you will get no-haggling supplier pricing and Johnny Londoff Chevrolet. A few words to save thousands. Sweet. Plus, Johnny is one of the smartest business folks I’ve met (I mean he is sponsoring this so why wouldn’t he be? Just kidding). He has some of the most loyal customers in the business. People that have been with them for decades. Why is this? Johnny and I kicked off the customer service conversation in an interview and soon there will be more tips from Johnny here on RISE.
MB Consulting Group: Outsource your geeky stuff so you can focus on your business and whatever it is you love to do. MB Consulting Group is your outsourcing IT solution as opposed to hiring a guy with a million tattoos and twelve earrings who is an “expert” at IT, you get a full team of specialized experts at your call. Nice. Ryan Mortland, the founder, sat down with me to discuss outsourcing and other fun, geeky stuff.
Abstrakt Marketing Group: Led by uber-entrepreneur Scott Scully, Abstrakt is a new approach to marketing. Innovative. Different. Measurable results. All the stuff you would want. Plus, they are offering a “free marketing audit” where they will analyze your current practices and offer suggestions when you mention The Rise To The Top (nice). Scott and I discuss the changes in the marketing world in this interview. You can also check out Abstrakt on Twitter, Facebook and on their video blog: Idea Machine 365.