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Applying The New Rules Of Marketing & PR With David Meerman Scott

 

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These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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(Note: sorry for the odd audio in the intro. Waiting for my new mic to come in. Don’t be scared.)

The New Rules Of Marketing & PR

This isn’t a catch phrase, it is a revolution.

The marketing game has changed forever and there is no better person to talk about it and what is means for your business than David Meerman Scott.

His book aptly titled “The New Rules Of Marketing & PR” (Amazon Link and one of our must read books for entrepreneurs) has created a revolution on how you view promoting your business and he has a few tips, tricks and big ideas for you in this interview including answers to:

-Is the press release dead?

-Generating buzz for your business.

-Why speed matters.

-How do you measure ROI of pretty much…anything (and how the meaning of “ROI” is often misconstrued)

-Why video is a great idea for your business.

…and much more.

Connect With David Meerman Scott

His blog Web Ink Now is fantastic.

You can also hunt him down on Twitter.

What has been working for your business in 2010?

What has been the key marketing strategy that has worked for you this year so for? What hasn’t worked?

And Always A Big Thanks To Our Local Presenting Sponsor Making RISE Possible: Johnny Londoff Chevrolet

Just for being a RISE viewer, you get haggle-free, supplier pricing whether you are from St. Louis or anywhere else at Johnny Londoff Chevrolet. A great guy really getting into online marketing and relationship building. Plus, make sure to check out my interview with Johnny (who is quite the character) and has some great advice for building your business.

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!