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Build A Twitter Following By Not Being A Social Snob

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by David Garland in David's Blog, Interviews & Guests

Tweet, Tweet, Tweet

I get this question all the time: “How do I get more followers on Twitter?”

Fair question.

Disclaimer: Of course, Twitter isn’t all about QUANTITY of followers. It is about QUALITY. Meaning people that are actually interested in you and perhaps your products or services and the other way around.

View Twitter As A Virtual Cocktail Party

If you are a Twitter snob, which of course you aren’t, you would stand in the middle of the cocktail party and wait for people to come up to you and shake your hand. A snob doesn’t go up to others and introduce themselves.

The equivalent on Twitter is those that don’t reach out to others. I’m not saying everyone with a TON of followers and very few they are following are wrong (and who am I to judge…I’m not the Twitter police), but usually these people:

1. Are celebrities and hang out with really important people (or something)

2. Already had big followings BEFORE Twitter (if so, I’m envious) from one way or another.

And that works for those people.

But, what about the rest of us?

The rest of us are mere mortals (which can be a great thing) so we are looking to build interest, relationships and more.


Here is my suggestion: Follow Interesting, Targeted People

Followers are important. If you want to form relationships with people and create a bigger following, you have to follow people that you ALREADY KNOW have an interest in your niche. All you are doing is extending your hand. Nice to meet you. Some will love you. Some will hate you. Some will forget you. Just like at a cocktail party, you might meet 50 people, follow up with 5 and have coffee with 2.

But, where are these targeted people?

Great question. Here is how you find them.

1 First, write down your niche and keywords that describe it. For example: Entrepreneurship, new media, for us. Or if I was a company that sells trucks I would write down key terms associated with trucks.

2. Go to Twitter Search (Search.Twitter.Com) or Mr. Tweet and start searching (I’m sure there are some more sites that help identify influences. If you know of any leave, ’em below). Type in the key words. Find the influencers in your niche (and follow them of course). Go for 20 different folks and write them down.

3. Now the fun part. You know their followers are most likely interested in the same subjects you are. Here is the opportunity for the handshake. Follow the ones that look interesting (equivalent of extending your hand) and then let your charming personality take over.

What is your strategy/Favorite Twitter tools?

Jump in on the discussion and I’m sure we can ALL benefit.

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

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