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Capturing The Youth Market With Youthologist Vanessa Van Petten & The Amazing Josh Shipp



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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Building Your Business: Smarter, Faster, Cheaper

…and today we are also building it younger.

The youth market.

Those text-messaging, ADD, little crazy people.

Today we have not one but TWO bonus interviews with entrepreneurs that have this market cornered.

You will learn their secrets of how they built their businesses (and all kinds of other advice as well).

First up, is my good friend, author, blogger and “Youthologist” (cool term!) Vanessa Van Petten who was recently featured on The Real Housewives of Orange County. Vanessa has a tremendous business brain and also really understands Search Engine Optimization.

From SEO to the OC?!

You can also connect with Vanessa by checking out her great parenting website and Twitter.

Josh Shipp is an interesting character. Scratch that a HUGELY successful interesting character who is THE speaker for the youth market. He just gets kids (again in a non creepy way). Check out his style and his thoughts on leverage. How can you adapt part of Josh’s style for your business and marketing?

Josh has zillions of websites, but here is my favorite and a great place to interact with him. He is on Twitter as well.

And just in case you haven’t checked it out, I try to track down the very best and most interesting entrepreneur interviews for you on our Guests & Experts page including everyone from Gary Vaynerchuk to “The Millionaire Matchmaker” Patti Stanger.

Do you market to the youth market? What is your experience? Any tips? (We all benefit from your knowledge!)


So the winner of the BIG Google Nexus One Phone giveaway did not come forward. That sucks for him. But, it is fantastic for all of you. Because we are giving away a phone Monday on the show.

What do you have to do? Simple. Subscribe in the upper right hand corner via email. You can subscribe to daily updates or weekly updates. Whatever you prefer.

On Monday, one subscriber at random will be pulled as our winner (we will also pull four others in case #1 doesn’t come forward and we will then have a pecking order).

Oh and yes, if you are already subscribed via email you are entered.

Featured Sponsor: Johnny Londoff Chevrolet

Johnny is offering $500 off this month due to the St. Louis Auto Show Discount. Anytime someone needs to be taken care of for a Chevrolet or ANY car (because they can get you anything), I’ve been referring to Johnny and he takes care of everyone like my brother and/or sister (I don’t actually have a blood brother and sister but if I did, this is how I would want them to be taken care of). Meaning, of course, like family. Johnny will take the time with you (which doesn’t happen often in the auto industry that you the owner) and he really is a great guy.

On that note, what do you think your next car will be? I’m still deciding…

  • Sleepimg on the street with homeless people is not a drug free environment….Staying overnight in a morgue is not therapy…No one deserves to be trusted with your children…Many that seek positions of power over troubled kids are in fact abusers themselves…….Josh has his own interest of fame and fortune at heart…That is what he was trained for as President of the DECA chapter at his High school, He was trained in Finance and Promotion….This was In josh’s own words——Q. Do you charge travel expenses?
    A. Nope. We just include that in the speaking fee. It’s easier for everyone that way. Then you don’t have to worry about getting stuck with random travel bills and I don’t have to keep twenty receipts 🙂
    Q. How did you get started speaking?
    A. I started speaking professionally when I was 17 years old through a student leadership organization called DECA. I joined DECA because I heard it was an easy class, you got out of school an hour early, and there were cookies. Easy to see why there are over 180,000 DECA members nationwide, huh? But little did I know that it would shift my path, teaching a class clown how to use the gift of laughter, to lead students to see their full potential. So I got into DECA, ran for chapter reporter, fell in love with it, and eventually became the DECA State President. This gave me the opportunity to begin to MC pep rallies, lead workshops at local conferences, and do what I loved to do…make people laugh and inspire them at the same time. Eventually, people started calling and asking if I would come to their schools. The rest, as they say, is history.



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!