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How To Get Quoted In The Media Without An Expensive PR Firm

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by David Garland in David's Blog, Interviews & Guests

What have you done for the media lately?

Ahhh the media. Journalists. Reporters. Hosts. Producers. TV. Online TV. Magazines. Newspapers. Radio. Big Online Blogs. Small Online Blogs. Medium Online Blogs. Oh my!

But is media coverage important for entrepreneurs? You better freaking believe it.

Unless you hate:

-The possibility your business could be fully financed due to one article.
-People going to your website to buy products/services and find out more information.
-Making your grandma proud when you tell her to tune in, log on (tech savvy granny!) or read an article about you.
-Leveraging one media source to get into a bigger media source.
-Word-of-mouth marketing.
-Possibilities for new relationships and business partnerships.
-Being an expert.

Want some concrete examples (remember, if you want some fluff, go pet a bunny):

Maxine Clark: The Founder and Chief Executive Bear of Build-A-Bear Workshops raised millions of dollars for her business from ONE (yes, one) article. You can hear it directly from her in my interview with her.

“The Millionaire Matchmaker” Patti Stanger: Yes, THAT Patti Stanger from Bravo TV. She has a multi-million dollar relationship empire. How did her career become propelled? Media coverage in a well-known magazine. You can hear it right from the matchmaker’s mouth in this interview I did with her at the offices of the Millionaire’s Club in Los Angeles, CA. (Side note: Patti was on our show and then Oprah. It all start with The Rise To The Top *wink*)

While the Maxine and Patti stories included a bit of a magic bullet, the principles are replicable. Media is changing. Eyeballs might be more scattered. But the bottom line is being covered and offering your expertise can generate all kinds of delicious goodness.

Even if the source has just a few readers, those few readers can propel your business.

It used to be to get media coverage you had to rely only on expensive PR firms “pitching” (aka “annoying”) media. And they used…PRESS RELEASES (pause for gasp).

Now we live in a much more connected society. With the rise of social media and accessibility, there is a tremendous opportunities for even the littlest startups and entrepreneurs to get small and big media coverage.

You can do it yourself especially with the wonderfully, amazing, insert-more-positive-descriptive-words Help A Reporter, also known as HARO. Think of it as your own media lead generator. Oh and it is absolutely free. All you have to do is sign up on their website and you will start getting three emails a day with reporters looking for sources (kudos on their new great website design launched this week). See one that fits you? Simply reply (and watch today’s episode for tips). See one that fits a friend? Pass it on (karma is always a good thing).

Peter Shankman, founder of HARO, and one of my favorite business heroes of all time and I sat down recently and he gave his tips for being quoted in the media right here.

So, you want to get quoted and covered? Today’s video offers some tried-and-true tips for getting your business involved in the new AND old media world.


So the winner of the BIG Google Nexus One Phone giveaway did not come forward. That sucks for him. But, it is fantastic for all of you. Because we are giving away a phone Monday on the show.

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On that note…

Thank You To Our Show Sponsor: Feedblitz

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1 Comment
  1. Mike Brooks says:

    Looks like this post is a few years old, David. But it’s a great one! I just interviewed Peter for my podcast and found this when researching for my own show notes. I love the examples you gave here of Maxine and Patti. Very powerful reasons to be using HARO and trying to leverage media.

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!