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How PR Companies Are Changing Their Business Model With Special Guest Gini Dietrich

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A few weeks ago I wrote an article with 5 Predictions On The Future Of Marketing, PR And Advertising Agencies. It is no secret that all three industries are evolving, changing, merging, etc. Why? Because marketing, promoting and advertising is changing at the speed of light (captain obvious here). Which brings up today’s topic which is how savvy agencies are changing their models. What is working? What isn’t? What can entrepreneurial agencies, consultants and freelancers do to not be left in the dust?

Enter today’s guest (and awesome human) Gini Dietrich. Gini is the founded of Arment Dietrich (an always-evolving agency) and is a great author of the blog Spin Sucks which is definitely a “must check out” resource. In this episode Gini and discuss how her agency is changing its game and where this is all going.

Connect With Gini

On Her Blog

On Twitter

This Episode RISE Is Made Possible (BIG SHOUT OUT) By On The Run Mobil

Head over to the On The Run website and sign up for the St. Louis Home Team (Go Cardinals!) to get deals on things like snacks and car washes. And who doesn’t love a deal? And you can nab a 32 oz. fountain drink for 59 cents (most likely will never make you thirsty again…probably).

Oh and Reminders:

Did you know you can subscribe to RISE via email? You should TOTALLY subscribe.


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