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The Best Way Entrepreneurs Can Learn SEO

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by David Garland in David's Blog, Interviews & Guests

In This Episode Full Of Marketing Tips & Tricks For Entrepreneurs:

What do you think of when you hear the words “Search Engine Optimization” affectionately known as SEO?

For many entrepreneurs I’ve spoken with, the answers have been:

“What is SEO?”
“That is too techy for me!”
“My website has SEO.”
“I know it is important, but I don’t really understand it.”

Every entrepreneur (yes, every) needs to understand the basics of search engine optimization. It goes right along with marketing like an entrepreneur: Smarter, faster, cheaper. Why? Because of that little thing called search. Hopefully, customers are finding your website when they enter your company name; however, do they find your website if they enter key terms even if they have never heard of you?

For example, if your company is called Super Shoes. If people search “Super Shoes” they will probably find your website But what if they search for cheap discount shoes? Or women’s shoes size 9? Does your website come up?
How to identify keywords and learn how to come up in searches for them is one of the many lessons I learned at Buzzhound Learning Lab.

A good friend of mine and mentor Norty Cohen is the brains behind the operation of creating a class that is easy-to-understand, hands on, and leaves the student enlightened with a little SEO magic.

I made a promise to viewers of RISE in the very first episode. I will never EVER promote a product or service that I don’t trust/use or would use.

When I took the class, I loved the low teacher-to-student ratio, the hands on experience (meaning you are behind a laptop they provide, not just listening to a lecture, and the quality of the instructors who not only talk the talk but also walk the walk. I left with a completely new view of Search Engine Optimization.

Even if you aren’t a tech rock star, which many entrepreneurs are not, there is a big benefit for you (and your team) to understand SEO just like there is a benefit to understanding social media, finance, marketing/advertising, etc.

Mastering online marketing means you have to climb several mountains of knowledge. Understanding how to think like a search engine is one of the big ones.

I worked out a special promotion where you will receive $50 off their full day class. Check out their website for more details and you can give them a ring (and talk to a real human!) at 314-951-9600.

What about you? What is your experience with Search Engine Optimization? Is it something you fully understand? Want to understand? Deem important?

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