Boom! Get My FREE Training: 5 Secrets To A Successful Online CourseSIGN UP NOW!
GET THE FREE TRAINING!

blog

The Creative Entrepreneur’s Guide To Thinking Like A Publisher

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!
Featured On

I use RISE partner Wistia for video hosting because they rock. Check ’em out.

Audio Only Player

This an important topic for all of us regardless if you are just getting started publishing content or are a veteran (hey, we all need reminders and new ideas, right?).

Enter today’s guest, Rebecca Lieb, to help us all out. A few fun facts about Rebecca:

  • She’s done a lot in the digital marketing world, to say the least.
  • She’s globally recognized as an expert on digital marketing, advertising, publishing and media.
  • She’s a consultant, author, and sought-after speaker.
  • She’s the former vice president of Econsultancy’s US operations.
  • She was editor-in-chief at The ClickZ Network.
  • She taught at New York University’s Center for Publishing.
  • As a journalist, she’s written on media for numerous publications, including The New York Times and The Wall Street Journal.
  • She’s author of The Truth About Search Engine Optimization.

In this interview, Rebecca gives us a crash course on digital publishing. I know I picked up some new ideas – how about you?

About Today’s Guest, Rebecca Lieb:

Rebecca LiebRebecca Lieb is globally recognized as an expert on digital marketing, advertising, publishing and media. A consultant, author, and sought-after speaker, she’s the former vice president of Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations. Earlier, Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s RTL Television. As a journalist, she’s written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University’s Center for Publishing, where she also served on the Electronic Publishing Advisory Group.

Her book, The Truth About Search Engine Optimization, published by FT Press, instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories. Content Marketing publishes in September, 2011.

For the bigger picture, take a look at her résumé.

Connect With Rebecca (and tell her you saw her on RISE!):

On Her Website
On Twitter
On Google+

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotToday’s The Rise To The Top episode is sponsored by HubSpot, which has just published an amazing collection of 101 quotes from some of the most influential thought leaders in marketing. This ebook, titled “101 Awesome Marketing Quotes” is meant for you to read, embrace and share with your co-workers and friends who can use some marketing inspiration. Download your free copy today at hubspot.com/risetothetop.

Subscribe To RISE:

You can join the 100,000+ RISE enthusiasts and catch new episodes every week, featuring conversations with unique guests on TheRiseToTheTop.com, as well as iTunes (video and audio) and now on your television via Roku and Connected TV.

[emailform]

Have You Seen These Episodes?

Reminders:

The Rise To The Top intro song was brilliantly created by Ashkon. Check him out on Twitter and Facebook.

Show the world you are fluff-free with an official fluff-free t-shirt!

Have you nabbed a copy of my book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business? You can grab the first chapter for free right here, and you can buy it on Amazon or anywhere books are sold.

  • So enjoyed speaking with you, David – many thanks!
    – Rebecca

    • David Siteman Garland

      Great having you on Rebecca!

  • Deb

    Hi David,
    Happy Happy Friday!
    Enjoyed Rebecca. Most of your guests are a little wild and crazy (love that too) and Rebecca was a little more the Type A. (more like me probably) 🙂
    Comparison of her style with that of the wild Rob Murgatroyd.
    Only mention becuase I GAINED so much from both Interviews.
    I SO Appreciate you having such a wide range of guests and for HELPING people like me.
    I have learned so much it is unbelievable!!
    Am making huge changes to Website, Blog and my general approach just from you, your Interviews, Your Book-Smater, Faster, Cheaper and from the Guests Websites, Blogs, etc.
    I know this is LONG, but just am so moved and excited by what I am getting to do because of What YOU Do for me and others like me!!!

    • David Siteman Garland

      Deb – That is GREAT to hear and I really appreciate you pointing that out. I definitely try to go for some diversity, different personalities, different perspectives, etc. Your comment really made my day!

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!