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Reality Shows & Adult Products: The Entrepreneurial Adventure Of “Sex Toy Dave”

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Sex toys, the Internet and entrepreneurship go together like…ummmm (fill in the blank). But seriously, the adult product business is over 100 BILLION dollars a year (yes, that was a B).

There are savvy entrepreneurs everywhere from the junk business (see interview with Brian Scudamore -Founder of 1-800-GOT-JUNK) to the pleasure business. Dave Levine, known as “Sex Toy Dave” is the king of the latter and my guest in this episode of RISE.

Dave is perhaps best known for his two appearances on “The Millionaire Matchmaker” with Patti Stanger (who has also been on the show…you can check out my interview with her here). He is an interesting guy and entrepreneur who REALLY understands the business of doing business online (mouthful) and I was lucky enough to be able to pick his brain for all of us.

In this interview, you will learn about (and hopefully takeaway some juicy nuggets for your business):

-Dave’s background and how he jumped into the online retailing business before it even really existed.

-Why he decided to focus on the niche of adult toys.

-His secrets to marketing including signing up a bunch of affiliates (people to have their own sex toy stores).

-Dave’s thoughts on creating a working environment that works for you (he runs his business out of his home with a team of executives who also work out of their homes)

-The reality show phenomenon and why going on “The Millionaire Matchmaker” was a great business and personal decision.

-How he crafted a personal brand to set him up for future success as “Sex Toy Dave.

Hey,  just because we are talking the business of sex toys doesn’t mean we don’t have sponsors 🙂

1. You can check out my interview with Johnny right here talking customer service, business tips and more (more with Johnny coming soon)

2. When you head into Johnny Londoff Chevrolet, mention you heard about him from RISE and get supplier pricing (in a nutshell: Best. Price. Ever.). And he will give you $1,000 over Kelley Blue Book Value of your trade-in.

Jeff Michelman: At some point, you are going to need an attorney who REALLY cares for entrepreneurs and not just big businesses. Jeff is who I use for everything from contracts to any “situations” that arise and he will take care of you too. He can be reached at: and 314-244-3669

Whether it is a sex toy or something else you are looking to market, you will want to check out Abstrakt Marketing Group. Led by uber-entrepreneur Scott Scully, Abstrakt is a new approach to marketing. Innovative. Different. Measurable results. All the stuff you would want. Plus, they are offering a “free marketing audit” where they will analyze your current practices and offer suggestions when you mention The Rise To The Top (nice). Scott and I discuss the changes in the marketing world in this interview. You can also check out Abstrakt on Twitter, Facebook and on their video blog: Idea Machine 365.

  1. strap on says:

    sex toys were inventing starting around 300 A.D. Next the Ben Wa ball, originally used solely for men, over time were used by females as well. Instead of using one, they would use two.

  2. James says:

    Gotta Love Dave Levine 🙂 Kudos

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!