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What The Heck Is Inbound Marketing (and how you can maximize it) With Brian Halligan

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Brian Halligan understands the marketing world.

Not his Dad’s marketing world, but today’s quickly changing, what-the-heck is going on marketing world and he has some advice for all of us.

Brian is the CEO of Hubspot, a fantastic software company which helps businesses with Inbound Marketing (and they have raised $33 million dollars, wow) and the co-author (with entrepreneurial legend Dharmesh Shah) of Inbound Marketing (Amazon Link) which was on my list of Must Read Books For Every Entrepreneur.

In This Interview Jammed Full Of Fluff Free, Smarter, Faster, Cheaper Business Building Tips:

1. What the heck is Inbound Marketing?

2. How entrepreneurs and small business owners can maximize creating content aka “Blogging Your Brains Out”

3. Why you have to think like a publisher.

4. The importance of data (not just for nerds!)

5. SEO vs. Social Media (I would go the other way here, but Brian makes some great points).

6. Interesting tidbits including how Brian ended up being a venture capitalist right out of college (!?)

7. Why your next hire might have to be a digital native.

+ oh so much more.

You might also want to check out Hubspot TV a cool weekly podcast created at the Hubspot offices up east (special shout out to Mike Volpe).

Thanks to Rick Burns for setting up the interview (well played sir, well played).

Are You Jumping On Inbound Marketing Tactics?

How are they working for your business? Are you creating content? Blogging? Planning to?

And Always A Big Thanks To Our Local Presenting Sponsor Making RISE Possible: Johnny Londoff Chevrolet

Just for being a RISE viewer, you get haggle-free, supplier pricing whether you are from St. Louis or anywhere else at Johnny Londoff Chevrolet. A great guy really getting into online marketing and relationship building.

Unlock Enrollment in Create Awesome Online Courses 2.0

The #1 Program in the World for Turning Your Expertise & Experience Into a Successful Online Course & Dream Business got a complete overhaul. Welcome to CAOC 2.0.

Unlock the Offer!