One of the biggest fears out there I hear over and over (and over and over) again is that you will bust your buttocks to create a program and it will either be the wrong program for your audience (d’oh!) and/or they don’t buy it (double d’oh!) and/or they want the information but they aren’t willing to pay for it (triple d’oh!).
First of all, if this is a fear of yours, don’t fret. EVERYONE goes through this (myself included) – no matter their experience, list size, etc.
The good news is there is a way to combat this (whether you have a small or big list of subscribers) and I’ve got someone to help you today. Kathy Caprino is a butt-kicking mediapreneur. She is a career/success coach, speaker, writer for Forbes, etc – all focused on helping women create careers they love (cool niche, BTW).
Today, Kathy joins me to teach all of us how to survey our audience to find out what they really want AND will pay for. Oh, and by the way, her survey questions rock. Make sure to steal ’em.
Watch/Listen below. And make sure to let me know some insights you picked up in the comments section and also results of your surveying!
I use RISE partner Wistia for video hosting because they rock. Check ’em out.
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