Building An Online Audience: A Discussion With Anita Campbell
Fantastic question especially since in 2010-and-beyond many entrepreneurs are viewing themselves as publishers and community builders.
Two-way conversation starters. Educators. Inspirerers (not a word, but hey it works).
How do you bring in folks to your website/blog and more importantly keep them interested?
This is something we strive hard to do every day on The Rise To The Top (and if you have suggestions on what you would like to see, please let me know. More interviews? More tips? More resources?), but Anita Campbell is an absolute rock star at building community and has been doing it online since 2003.
I invited her to come chat with our community to offer some ideas on how to build and maintain that elusive passionate audience.
Her website Small Biz Trends caters to over 250,000 entrepreneurs and small business owners monthly. Anita also owns a really cool social bookmarketing site (see our button below) called Biz Sugar which is sort of like a Digg or StumbleUpon for business content.
Grab a cup of coffee and enjoy this one (so many juicy tidbits).
In this interview Anita and I discuss:
-How she built her online community.
-Tips for building your online community.
-Social bookmarketing for entrepreneurs and small business owners.
-Her favorite trends and unique resources for “Do It Yourself Marketing” including:
1. GetListed.org: Check your local listings in the search engine.
2. KnowEm.com: Reserves your company name on hundreds of social media sites.
3. LotusJump.com: Enter keywords and it will let you know where you should be participating online to gain legitimate visibility.
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