(NOTE: So sorry for the poor video and occasional skipping in this interview. Sadly, sometimes Skype and Internet connections have a mind of their own. I figured, though, that the content was WAY too good to not put up. Apologies to Shama for some awkward freezing of her face!)
Unless you are living under a rock in the marketing world, you have probably heard of Shama Kabani.
But just in case you haven’t, here’s a rundown:
She is Founder of The Marketing Zen Group and author of The Zen Of Social Media Marketing (check out the interview I did with her about the book right here). She has been dubbed a “millennial master of the universe” and “online marketing shaman” by Fast Company magazine. In 2009, Business Week honored her as one of the Top 25 Entrepreneurs Under 25 in North America. Shama holds a masters degree from the University of Texas at Austin, and prides herself on being a constant learner. Her website, www.MarketingZen.com, has turned into a high-traffic destination for people looking for advice on how to successfully market businesses online. Companies around the world have hired Shama and her fast-growing digital media agency to guide them through the world of social media marketing. She also hosts a popular web TV show on new media marketing at Shama.TV, and is regularly quoted on marketing and technology trends by broadcast, print, and online media.
Whew, tired yet? The cool thing about Shama (besides being an awesome person) is that she has really exploded onto the scene the last few years and put herself on the map as a trusted resource and there is a LOT to learn from her.
In this interview, you will learn:
- How she built up trust and influence one step at a time before launching her digital marketing firm.
- Shama’s keys to social media success that anyone can really implement.
- How she has leveraged her “fame” into business.
- The strategy behind Shama.TV and how it has helped build her business.
- Why Shama built her brand in a very specific way (great branding takeaways).
- Why Shama decided to market herself as a speaker and trusted resource as opposed to a “company”.
- …and oh so much more.
As always, the goal with RISE interviews is to learn from the most interesting, passionate people in the world to help you build your business. What did you learn from Shama?
Connect With Shama (and tell her you saw her on RISE!):
This Episode Is Ever-So-Proudly Sponsored By:
On The Run Mobil: Head over to On The Run’s website to sign up for the home team and get special deals on things like food and gas right to your email. It has been proven that buying gas at On The Run Mobil is 34949595% more fun because they sponsor RISE.
Shoeboxed: Business cards and receipts can be super annoying to deal with. Solution? Shoeboxed will send you a prepaid envelope, you shove them all in there, and they will digitize all of your receipts and business cards for you and give you access to them online. Sweet. Try it for free on me: www.shoeboxed.com/rise.
BidModo: Fellow entrepreneurs and small business owners, you need to get your butt over to BidModo.com, my friend’s new site that is all about helping you find service providers for all your business needs – and it’s free! It’s like craigslist on steroids where accountants, graphic designers, etc. compete for your business (nice!).
Download the introduction and first chapter of my upcoming book, Smarter, Faster, Cheaper, right here!
Make sure to circle back. Looking forward to hearing your thoughts on the book. And don’t forget – the book comes out on December 7th!
Have You Seen These Episodes?
- RISE #144: How Scott Ginsberg Turned Wearing A Name Tag Into A Six Figure Business
- RISE #143: How Greg Ng Created A Web Show & Business Around Eating Frozen Food
- RISE #142: Why the White Collar Brawlers Quit Their Desk Jobs to Become Amateur Boxers (and Turned It Into a Business)
- RISE #141: How the Founder of Shoeboxed.com Created One of the Hottest Tools On the Web For Entrepreneurs
- RISE #140: How Danny Brown Put Himself On The Social Media Map
Final RISE Lunch Of The Year Is Sold Out!
Looking forward to seeing everyone on December 2nd.
Reminders & News:
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Connect With David & Hop Into The Conversation:
Book Update: Less than two months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).