Leadership and becoming a trusted resource is an incredible way to build a business (and market yourself). No ifs, ands, or buts about it. And there are many ways to lead and dominate the world. Some choose to blog. Some create online shows. Some write books. The bottom line is, entrepreneurial leaders take action. They hustle and make a name for themselves.
Today’s guest, Patrick O’Keefe, is a unique leader with a great story to inspire us all. Patrick has REALLY made a name for himself in the world of online communities and branding. And he has created a hugely successful business around it…by himself (wow!).
Here is his quick bio: Patrick O’Keefe is the Founder of the iFroggy Network, a network of websites covering various interests. He has been managing online communities since 2000 and is the author of “Managing Online Forums,” a practical guide to managing online social spaces. He has been responsible for the cultivation of communities like phpBBHacks.com, KarateForums.com, and PhotoshopForums.com. He blogs about online community at ManagingCommunities.com, his favorite record label at BadBoyBlog.com, and more at patrickokeefe.com.
He is an author. A leader. An influencer. An entrepreneur. And an authority in the world of creating community. Pretty cool. In this interview, I wanted to find out how he did it and go through everything from marketing and promoting to how he runs his business, plus lots of tips on how you can dominate around a specific topic and become an influencer and build a community.
In this interview, Patrick shares:
- How he built his brand by being smarter, faster, cheaper as opposed to dumber, slower, expensive.
- How he runs a massive operation by himself…yes, he is a one man operation!
- His business model (how he makes money).
- How he positioned himself as a trusted resource through the book and speaking.
- The keys to marketing and promoting both himself and his businesses (with $0).
Plus, advice on…
- Dominating your niche.
- Building your own community.
- …and much more.
Jump into the conversation. What niche or topic do you want to dominate? What are you doing to do so?
Connect With Patrick (and tell him you saw him on RISE):
This episode is VERY Proudly Sponsored by Adility
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Reminders & News:
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Book Update: Less than three months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).