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How Entrepreneurs Can Get Seen Using Online Video With Steve Garfield

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We Are In The Midst Of An Online Video Revolution

It is no secret that online video is a great (well…more than great) way to bring your business to life. Video adds personality, depth and much more (here are 7 ways entrepreneurs can maximize online video)

But how do you jump into video even if you don’t know the first thing about it and/or a beginner on the tech side?

Well, you are in for a treat today.

Steve Garfield is a veteran video blogger to say the least with a passion for media and video. He has worked in media in front of and behind the camera in the traditional media world and then he REALLY came to life when video tools became available online.

His first video blog was in 2004 (!). In Internet time periods that is like saying 1847.

Steve is the author of a must read book for entrepreneurs called “Get Seen” (Amazon Link) which will walk you step-by-step through the world of online video (do yourself a favor and DEFINITELY pick it up).

In this interview:

Why “I feel like I already know you!” is a phrase every business owner wants to hear more of.

Why ALL businesses need a face.

Casual video. No, it isn’t dirty. Yes, it is useful.

Tips: Find the natural fit for video in your organization.

Don’t want to be on camera? Steve has some solutions.

Converting website viewers into customers. Video can increase conversion rate up to 30% or more.

Why you should always be ready to shoot.

The key online video mistake to avoid (Hint: It has to do with your ears).

Links, Accessories and More Mentioned By Steve:

Kodak zi8 – $179 (Amazon Link) Best pocket camera on the market because it includes an audio jack. Virtually sold out everywhere right now, but here is a link to the Raspberry one in stock (which I have).

Audio Technica ATR-3550 (Amazon Link) An under $30 clip-on microphone to make your videos sound AMAZINGLY professional without the professional budget.

Screenflow – Screencasting software (shoots video of your computer screen which is great for tutorials, tips and more). Another one is Camtasia.

Animoto – Turns pictures into amazing videos.

Gorillapod – (Amazon Link) Cool Tripod that attaches to pretty much everything.

xshot camera extender – (Amazon Link) Allows you to extend your camera away from you for a really cool angle.

xshot iphone holder – Creates the ability to attach your iPhone to a tripod. Neat.

Panasonic Lumix fx37 – Awesome still camera that not only shoots HD video but that has that all important audio jack. – Great video resources.

Facebook Exclusives:

Steve was nice enough to stick around right after our interview to give some bonus tips just for RISE Facebook fans. If you have even thought about doing some live online video, Steve has some brand new resources which literally just came out.

Like Video?

So, what do you think? Do you like the videos about videos? What would you like to see more that would be helpful to your business?

Contest: If you REALLY Like Video

We are giving away a video app dream package with our partner Widget Realm. You can find all the details here.

And Always A Big Thanks To Our Local Presenting Sponsor Making RISE Possible: Johnny Londoff Chevrolet

Just for being a RISE viewer, you get haggle-free, supplier pricing whether you are from St. Louis or anywhere else at Johnny Londoff Chevrolet. A great guy really getting into online marketing and relationship building. Plus, make sure to check out my interview with Johnny (who is quite the character) and has some great advice for building your business.

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!