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How Babbaco Founder Jessica Kim Creatively Used Online Video To Launch A New Baby Product

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Jessica KimPut yourself in Jessica Kim’s shoes. You are the Founder of a unique company that creates baby products. And now you have a new product that launch called the BabbaMat. What do you do? Do you go the dumber, slower, expensive approach and hire a PR company and buy a bunch of traditional ads? Or do you go the smarter, faster, cheaper route and come up with something low-cost, creative, effective and fun?

Well, as we know, Jessica is smarter, faster, cheaper (in case you missed her previous interview on RISE, which is one of my favorites, on how she is building her company, check it out here). In this new interview, Jessica shares how she spent pretty much ZERO dollars to launch her new product.

And this is something any entrepreneur can try. Sure, you have to have a solid foundation and do other things right to make something like this work…but why not give it a shot?

What do you think? What are your thoughts on what Jessica did?

Connect With Jessica (and tell her you saw her on RISE):

On Her Website
On Twitter

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How to Launch Your Online Course in Less Than 90 Days

Free Training!

Grab Your Seat!