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How To Build Relationships With Everyone From Best-Selling Authors To Influencers

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One of the biggest questions I often get that you want me to cover is the art of building relationships, especially with difficult-to-reach people including best-selling authors, big time entrepreneurs, and online influencers/bloggers, etc.

Enter today’s guest, Elizabeth Marshall.

I took a pen and paper out today and wrote down what I think today’s guest Elizabeth Marshall is absolutely excellent at that we can all learn from as creative entrepreneurs. She is the master at building relationships. Seems to know everyone, everywhere all the time and this is possibly the most important: she’s extremely well liked.

And this isn’t fluff. Just take a look at a few things Elizabeth has done:

  • She helped Michael Port’s book Book Yourself Solid become a best-seller through her marketing and relationship-building strategies.
  • She launched successful “virtual book tours” for big time authors, ranging from Seth Godin to Michael Port.
  • She is the co-creator of Book Breakthrough NYC. A quick note on this: This is really a DREAM TEAM of folks to help you with your future book. I trust these fine folks more than anyone. Why? Because when my book Smarter, Faster, Cheaper came out, I hired Elizabeth to help organize my book launch and bring her huge expertise to the table. She is a freaking rock star.

For those of you who are considering, or immersed in, taking big steps with your ideas, message, and publishing dreams – there’s an amazing event coming up in the heart of Manhatten that may be exactly what you need. Check it out right here (affiliate link because I trust the heck out of this and know it will help aspiring creative entrepreneurial authors).

In this interview, I pick Elizabeth’s brain about building relationships. How does she seem to know everyone? How does she meet and stay in contact with so many great people? What relationship mistakes does she see over and over? This and much more. Enjoy!

About Today’s Guest, Elizabeth Marshall:

Elizabeth MarshallElizabeth is the co-author of The Contrarian Effect: Why It Pays (Big) to Take the Typical Sales Advice and Do the Opposite (Wiley, Sept 08), a book she co-wrote with Michael Port, bestselling author of Book Yourself Solid and Beyond Booked Solid. Since 2006, Elizabeth has served as Director of Sales for Michael Port Companies and has led teleseminars, coaching programs and workshops with Michael.

Known as the Marketing Marshall, Elizabeth works with business experts, authors and entrepreneurs to help them attract clients, spread their message and sell their books. As an author and speaker, Elizabeth has first-hand experience and expertise at finding the fastest, easiest and most effective ways to sell books, attract clients and create a following.

In 2007, she founded and has launched virtual book tours for clients such as Seth Godin, Michael Port and Howard Behar (former Starbucks President) and hosted business experts, such as Keith Ferrazzi, Tim Ferriss, David Allen and Tim Sanders.

Before launching her coaching and consulting practice, Elizabeth had a successful career in sales and recruiting. While working for the nationally recognized Merritt, Hawkins and Associates, she won the award for Research Recruiter of the Month multiple times.

Elizabeth holds an undergrad degree in music from Baylor University, a master’s degree from Yale University. She received coach training from Coach University. When she’s not working with clients, she enjoys practicing yoga, watching NBA games and hanging out with Barkley, her Australian Shepherd.

Connect With Elizabeth (and tell her you saw her on RISE!):

On Her Website
On Twitter
On Facebook
Attend Book Breakthrough NYC

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotToday’s The Rise To The Top episode is sponsored by HubSpot, which has just published an amazing collection of 101 quotes from some of the most influential thought leaders in marketing. This ebook, titled “101 Awesome Marketing Quotes” is meant for you to read, embrace and share with your co-workers and friends who can use some marketing inspiration. Download your free copy today at

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The Rise To The Top intro song was brilliantly created by Ashkon. Check him out on Twitter and Facebook.

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Have you nabbed a copy of my book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business? You can grab the first chapter for free right here, and you can buy it on Amazon or anywhere books are sold.

  1. Al Smith says:

    Thank you both.  Excellent job.  David, you are a great interviewer and Elizabeth, you just shine on video.  Keep doing it !!  Your insights and info., especially on “Faith” and always looking at the “Big Picture” are awesome.  Very interested to read more about how to “Spread your Message”.  best of luck next week with BBNYC.  I know it will be great.  Wish I was attending.  I will be following you both and continuing to learn.

    The C.A.R.E. Movement is coming !  Meanwhile I will stay Faithful and Grateful !

    Thanks again for perhaps the BEST interview I have ever seen on line.
    Great chemistry, organic, fluid and most of all, helpful ! 

    Al Smith
    Positive Attitude Solutions and “The CARE Movement”

    1. David Siteman Garland says:

      Al – So glad you enjoyed it. Elizabeth is absolutely fantastic and someone who walks the walk and talks the talk.

      (and appreciate the kind words, made my day!)

  2. Amazing interview! Thank you again for the insightful info. I really like the new direction of the show. Keep up the awesomeness!

    1. David Siteman Garland says:

      Thanks, Krystal. Great to hear and that is the direction that will keep on going 😉

  3. Anonymous says:

    Thanks to both of you. Sharing your insights is so generous…

    1. David Siteman Garland says:

      Seth -Thanks so much for stopping by. So glad you enjoyed it!

  4. Al Pittampalli says:

    Great interview. Impressive client list.

    1. David Siteman Garland says:

      Thanks, Al!

  5. Will Marlow says:

    Great post, and great content.  This is without a doubt one of the key issues in PR, digital PR, or whatever you want to call it…Good stuff.

    1. David Siteman Garland says:

      Will – Really any industry for sure.

  6. Great interview David!  Elizabeth is great!  I absolutely love her energy!

    1. David Siteman Garland says:

      She does have excellent energy. She is a great friend and someone I’ve loved working with.

  7. Anonymous says:

    Great interview. It’s great to hear entrepreneurs thinking of innovative ways to market books. The industry is in the midst of disruption and I really hope it doesn’t go the way of the music business. 

    1. David Siteman Garland says:

      Rob – The game has definitely changed. You might want to check out these two interviews one with Seth Godin on the future of books and the other with Michael Hyatt on the future of publishers

  8. Hey David! This is a great interview, thanks for all your efforts and relentless information uncovering!! And thanks Elizabeth, plenty of savvy points here for sure…

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!