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Want Subscribers & Traffic? Learn Derek Halpern’s Unconventional Strategies That Work



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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If you watch this interview closely, you will see I’m like a kid in a candy store literally almost jumping with delight. Three reasons:

  1. Today’s guest, Derek Halpern (creator of Social Triggers), is a freakin’ genius and he can articulate everything he knows extremely well (a skill in itself).
  2. I KNOW you will get massive value and takeaways you can use from this interview.
  3. I know #2 because I learned a bunch as well.

Whew. Derek is an Internet entrepreneur and has mastered the psychology of creating great content, growing traffic and turning traffic into subscribers – not only on his site Social Triggers, but numerous other sites he started before it.

In this interview, he spills the beans and also some great insights about his entrepreneurial journey on the Internet.


About Today’s Guest, Derek Halpern:

Derek HalpernSocial Triggers was founded by Derek Halpern in 2010. Derek is an expert marketer and a serial web entrepreneur.

After building several successful websites in various niches (entertainment, fashion, humor, and more) over the last 5 years, he’s refocused on what he loves most: Building and Marketing Businesses.

You’ll find that his approach to marketing is extremely effective. He developed it over the past few years, and it has helped him build a few wildly popular websites, one of which attracted more than 1,000,000 pageviews in a single day.

More specifically, he uses the perfect blend of data driven marketing (conversion rates, academic research, and personal case studies) and content marketing to get traffic, attract customers, and sell products online.

Derek has been featured or quoted in Entrepreneur, MarketingProfs, Copyblogger, DIYthemes, ProBlogger, and more.

Connect With Derek (and tell him you saw him on RISE!):

On His Website
On Twitter

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotToday’s Rise To The Top show is sponsored by HubSpot, which wants to help your marketing take full advantage of the exploding mobile market. In HubSpot’s free Mobile Marketing Kit, you’ll get proven marketing strategies to reach the mobile market, everything you need to know about QR codes and how to use them, and marketing tips to maximize the release of your iPad app. Download your free kit today at

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  • I don’t agree with the Social Media answer he had (surprise surprise) 

    1. The site is called SOCIAL triggers. 
    2. In the next question after what he spends too much time on, he says he is constantly promoting and connecting. How if you’re going to limit your SM interaction? 

    I’m sure since he already has a list, it’s easy to work it and grow it. Folks like us, need to build our list and without the social media tools it’s a major chunk of traffic. 

    My post popular blog posts and highest traffic days come from people like Chris Brogan and David Meerman Scott posting my links because I connected with them. 

    Overall, I really liked the interview and I like the other methods he has. Certainly will listen to it again and subscribe to his site. 

    Great work!

    • David Siteman Garland

      Great questions (and being a social media frequent user myself I’m not in 100% agreement with him as well on that).

      Glad you enjoyed it and he has some really awesome insights.

      • Matt and David –

        I think the underlining point he was trying to make regarding social media was..

        Are you creating value or are you playing around on Facebook or Twitter?

        Combine that with his stats on email vs. social media conversion.

        Also, you’re creating value on those social media sites and not your own.

        • David Siteman Garland

          I agree Brad. Well put and that is exactly what he meant and I think it is something many of us (I know am) are guilty of sometimes.

        • Sure thing. I guess I see any traffic being sent from SM to my blog as valuable in one way other than conversion.

    • For the record, I just started building Social Triggers heavily in the past few months. So, I essentially started with zero people on my list.

      I limit my connecting on social media because getting a tweet from a big name person only sends a few hundred hits… if that. 

      I rather send people personal emails, and get those emails opened and read. Those personal emails net much better results, and still allow you to connect with people.

      • Certainly like your methods, especially if they work. 

        Are you cold e-mailing thought leaders in our field or are you cold e-mailing folks that are engaged with these leaders (like David) in social media and blog comments? 

        • I don’t need to cold email thought leaders in our space because I’m friends with most of them… 

          I often reach out to thought leaders outside of our space that may like my content though. I don’t do it often, but when I do, I make sure I send personalized emails and of course just open the dialogue.

          Right now, social media made connecting over email a second priority, which is just plain silly. Connecting over email is much more personal.

          • Interesting stuff Derek. I’ll be sure to try it out!

  • Debbiesaviano

    Loved the Interview with Derek Halpern.
    “Take Action” was probably the insight that caught my attention the most.
    When I first started this Journey I wanted to Learn EVERYTHING!
     I kept thinking I need to wait until I knew more before I “Launched” if you will.
    However, thanks to the countless advice from YOU and from your Guests I have taken the advice and have “jumped off the cliff”….and it has been so exciting!
    As with all of the Interviews it is important to take the “lessons” that pertain to each individual person.
    Thanks for always providing such positive insight! 

    • David Siteman Garland

      Deb – One of those simple lessons that NEVER goes out of style. You know?

  • Awesome Interview! I really learned a lot. Thanks for getting Derek on your site.



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!