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Chris Farrell on What Comes First: Your Product or Your Potential Customers?



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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Today on The Rise To The Top: What is the better strategy? Create a product and find the customers for it? Or find the customers and create a product? And who better to discuss it with than Chris Farrell, a genuinely awesome guy and rockstar when it comes to Internet marketing. Enjoy!

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  • *sigh* My two favorite men on one screen.. I think I need a moment 🙂

    • David Siteman Garland

       Compose yourself 🙂 haha

  • I love it! I don’t often watch the full interviews but I usually do it with these 30 minute ones!

    Well… I would have watched this for 1 hour because it’s Chris

    Thanks David!

    • David Siteman Garland

       Shaun – SWEET! Been trying to limit them lately to 30 to be a bit tighter. Glad you enjoyed it!

  • Thank you David and Chris..great interview.
    Great question David about the recommendations about how often to send email.
    I loved the answer of…to deliver as much value as possible and simplicity.

    great work!


    • David Siteman Garland

       Thanks J!

  • Hey david … wanted to know if you could link us too 10 of your top internet marketing blogs that you read on a regular basis

    • David Siteman Garland

       Cool, if time permits I’ll do that at some point.

  • I listened to this while I went running today. Help make it a more enjoyable run!

    • David Siteman Garland

       Probably the soothing sound of Chris’ voice 🙂

  • Hi David
    This is really helpful.  Thanks to Chris I have just redone 14 autoresponders, with Six going out +1 and then moving to a weekly schedule and working much harder on really trying to communicate with my subscriber.  I will let you know how it goes.
    Thanks for a brilliant, fluff free, podcast

    • David Siteman Garland

      that’s what I love to hear John! Putting it into action.

  • What an AWESOME interview, Chris and David!!! No fluffy bunnies here! 🙂
    Grabbed the embed code for my newsletter – thank you so much for excellent instructions, Chris!

  • Dee

    Hey David,

    Dee here. This is great. I’m in create Awesome Interviews and noticed that my creativity is limited when I try to think of ways to monetize. I’m hoping to really learn now to use Pinterest and Google +, etc. to grow my show, but I was told by friends to start working out the numbers to see which direction is best.

    This helped me realize that I to follow my passion at this point because it gets depressing thinking about how to get money out of this audience. I get it and all that, but I’d rather have a really good show than work on something that will make me hate it.   

    • David Siteman Garland

      Everyone’s situation is of course different, but if you can swing it, focus 100% on building the audience and earning trust. If you do that, it will be very easy to monetize later on. 

  • GJ

    Hello David…wonderful interview. I’m a new subscriber (and a member of Chris Farrell’s program) and tuned into this interview after receiving your e-mail about today’s interview.

    A question for you about how you stay in touch with your list of subscribers.

    Do you write emails to your list every day or do you write them ahead of time and schedule them to send at the appropriate time? Your emails are so seamlessly matched to your on site content, I was wondering how do mange that?

    • David Siteman Garland

      Great question. Really depends on what my schedule is on any given week but I like to write all emails for the week each week. So almost in real time.



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!