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Chris Brogan and David Siteman Garland on Mediapreneurship, Podcasting, and Much More

 

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Chris Brogan is a rock star mediapreneur, author, amazing blogger, product creator, now a podcaster, a world dominator, and an influencer.

As recently as a couple of years ago, Chris published a TON of content on his blog. I mean, seriously, the guy was posting like 8843737.5 times a day. I might have rounded up. Recently, though, he completely changed his strategy and now blogs once a week and does a podcast episode (he is new to doing a show) once a week.

I hate to give it the old “told ya so” moment, but this is one of them. 🙂

Check out this link to an old DSG TV episode (and by old, I mean like August) when I talked about how often to release a new show/podcast/blog post, etc. and why. Is creating amazing, free, no-opt-in-required content necessary? You bet your buttocks it is! Do you need to be publishing every day or every other day? Nope.

This and much more is discussed in today’s conversation with Chris Brogan on The Rise To The Top.

Watch/Listen below and I’m looking forward to your thoughts.

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Make Sure to Check Out…

Chris’ website
Chris’ podcast
The Impact Equation (Chris’ new book….get it!) (affiliate)

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  • Dominic

    Hi David, Just received your email about this interview and just as a side note, Chris was a Podcast Star years ago. He is not new to this at all! It is more like “The return of Chris Brogan” as a podcaster. Dont forget that he founded Podcamp almost 10 years ago! 😉

    • David Siteman Garland

      Hey Dominic 🙂 For sure! The change I was referring to was frequency of content.

  • Love both of your perspectives on the role podcasting (specifically) Stitcher will be playing re: distribution in the future!

    • David Siteman Garland

      Definitely one to keep an eye on

  • zevenesh

    Pretty interesting as I blog almost daily, be it video or article. I have played with less blogging and I think nowadays it’s just tough for peeps to keep up with a daily blog because every1 and their Mom are blogging.

    I’m gonna try and tone it down a bit and definitely will start a podcast once my new blog is launched, it’s something I’ve wanted to do for a while and it will add a strong value to the blog.

    • Chris Brown

      Hey Zach, bit of feedback from being a follower of yours!

      I love your stuff it’s awesome… I follow and until recently I started a new email address to solely focus on my business BUT I still go back to the blog to check out!!

      I totally think that a HIGH quality podcast per week would cover everything… the reason WHY is that it’s unlikely that people will consume it all in one go…

      HOWEVER… They may listen to it for 15 minutes per day on the way to work… They’re still getting daily information from you… but you don’t have to keep as much…

      I’m sure though on the flip side people are way less busy than myself and other entrepreneurs, remembering that you are really aiming at general public and coaches with your stuff and David and Chris target the media-preneurs who are most likely following a LOT of people!

      Just thought you might appreciate some feedback as an avid follower of yours for a while :-)!

      Chris Brown

      • Chris Brown

        the other other flip side though is… if a 3 minute video portrays a powerful message and you’re walking the dog anyway… then YUP 🙂 do it!

        I think we all create content via social media daily…

        Got me totally thinking now! haha!

        I guess a survey really is the only way to find out 🙂

    • David Siteman Garland

      I definitely like the mix of long and short content. I’ve noticed both have an epic place (i.e. long podcast vs. short videos)

  • Love both of you guys! another great episode. We’re launching a podcast next week and totally pumped! Definitely going to get on Stitcher too. Thanks guys

    • David Siteman Garland

      Awesome go get ’em

  • Great show, guys!

    • David Siteman Garland

      Thanks man

  • Галина Беляева

    David, again I didn’t know about Chris before this show. His website design is SO cool!
    Thank you for the note on Stitcher. I always watch The Rise To The Top. For some reason it’s important for me to read facial expressions and body language. Marie Forleo said something like “it’s the best way to be present with your audience”.
    Galina

    • David Siteman Garland

      Agreed!

  • This one made me really pay attention to Chris, but I have also recently been following on Twitter too. Just signed up for the newsletter.

    I like how he’s always really open and honest. Seems like he’s just himself at all times. I’m totally the opposite of ADD like Chris, but I do feel that I get distracted with ideas and always want to do something better. I think we all have issues with focus and I like that he’s reaching beyond his blog to get into podcasting.

    We’re going to have a gang-load of show hosts in 2013.

    • David Siteman Garland

      Focus, focus, focus 🙂

  • I’m reading Impact Equation on my Kindle right now and it’s awesome like someone already mentioned. It’s especially important for someone is just launching their site like I am, it’s given alot of great insight on building a community around your biz.

    As always DSG, awesome content and interview, at some point once I’ve gained some traction on my own biz, I’ll have to consider a podcast, even though my content is best consumed on video.

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!