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From MSNBC to FOX: How Carol Roth Has Made A Name For Herself Through Media

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You might remember my evil twin Carol Roth on this episode of The Rise To The Top. Since then, Carol has continued to dominate. In fact, her book The Entrepreneur Equation (affiliate) hit the New York Times Best-Seller List and #1 overall on Amazon.

One thing (among many) Carol has done extremely well is leverage herself into the media. She pops up everywhere…all the time. In this interview, I wanted to find out for all of us how she went about it and the results. Did she put a magic spell on TV stations? Did she beg and plead? What’s the deal?


About Today’s Guest, Carol Roth:

Carol RothCarol Roth is a business strategist, deal maker and author of the New York Times bestselling book, The Entrepreneur Equation. Carol has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients raise more than $1 billion in capital, complete $750+ million in mergers and acquisitions, secure high-profile licensing and partnership deals, brand loyalty programs and more.

Carol is known for her tough love style- she tells it like it is, but as she says, she will give you a hug afterwards. She draws upon her broad experience base to provide advice ranging from the business basics to the bold (think firing your customers) with a fresh, no-holds-barred approach. She refers to her advisory style as the “Spinach in Your Teeth®” philosophy, warning business owners to never trust anyone who won’t tell them that they have spinach stuck in their teeth.

Ms. Roth puts her vast experience with the “good, bad and ugly of business” to work on a daily basis. She has over 16 years of business advisory experience, which began at investment banking firm Montgomery Securities in San Francisco (currently Banc of America Securities), where she rapidly rose internally to become one of the youngest officers of the company by age 25. She is known for her significant knowledge base, can-do attitude, extreme efficiency, client dedication, frank opinions and “colorful” vocabulary. Her experience has encompassed a wide variety of products and services, including initial public offerings (IPOs), secondary offerings, private equity placements, private debt placements, buy-side M&A, sell-side M&A, LBOs/MBOs, recapitalizations, valuations, fairness opinions, licensing, marketing services, franchise work, start-up advisory and general strategic advisory work. She will also go out on a limb for her clients, who have asked her to do some very strange things, including filling-in as an auctioneer for a charity event auction.

Ms. Roth has truly “seen it all” from her diverse client base. Over her career she has worked with a wide variety of branded entities (her specialty is branded/consumer companies). Some of her noteworthy clients have included Integrity Toys, Applica and Pelstar/Pelouze, among many others. Ms. Roth is also a shareholder of and investor in several of her clients.

Ms. Roth holds a B.S. Degree from the Wharton School of Business at the University of Pennsylvania, arguably the top business program in the world, where she graduated Magna Cum Laude. She has coined a number of terms and phrases ranging from “Cirque-du-So-Lame” (something that is beyond pathetic and pitiful) to “jobbie” (a hobby disguised as a job, career or business) to “business beer goggling”. She also is known for her propietary Customer Loyalty 3.0 methodology to engaging business senders and spenders. Ms. Roth is a former Director of Travelzoo (NASD:TZOO) and currently participates in a number of social, civic and other groups. She is also well versed on popular culture and consumer trends.

Carol is also a frequent radio, television and print media contributor on the topics of business and entrepreneurship, appearing on Fox News, MSNBC, Fox Business, WGN TV Chicago, among others. Additionally, Carol’s Unsolicited Business Advice blog at was recently named as one of the Top 10 small business blogs online and she is a contributing blogger to outlets like The Huffington Post and Crain’s Chicago Business/Enterprise City.

Connect With Carol (and tell her you saw her on RISE!):

On Her Website
On Twitter
If you want to find out about Carol’s new program to help you with PR, email with “Expert Program” in the subject.

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotA free goodie for ya! At 2 PM EST on August 23rd, HubSpot’s Social Media Scientist Dan Zarella is teaching The Science Of Social Media 2011. Dan brings a super interesting perspective from the scientific end (i.e., “best times to post”) and you will learn a ton. Plus, it might break the Guinness Book Of World Records for the biggest webinar ever. Seriously. Sign up for free at

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